I have a bad feeling that Tesla will, to focus on manufacturing efficiencies, adopt the Japanese automaker model whereby:
1. They have 3-5 distinct trim levels (i.e. think Honda's LX, EX, Ex-L, etc.)...with no options other than color of interior/exterior at a given trim level.
2. Certain features are only available by going up to the next 1 or even 2 trim levels. This could include supercharging.
3. The larger battery options (if they even exist), will be tied exclusively to the higher profit trim levels.
While folks may not like it, the best selling cars in America (Camry and Accord) have been doing it for years...
I really don't understand why this would give you a 'bad feeling'... Tesla Motors already does this, except their trim levels are based upon battery pack capacity. Slight difference was that you could originally get pretty much every conceivable option on a Model S 40 or Model S 60 as you could on a Model S 85. Now a handful of options are only available on Performance trim levels, things like red brake caliper covers. Not a big deal, really. People all over Los Angeles will deck out a BMW 320i to the nines with every conceivable option, then debadge it.
Why market like Honda when you're looking to attract BMW and Audi buyers, not Honda buyers?
Honda's marketing was doing just fine... Until they started to advertise the same way as 'everyone else'... With end of year sales promotions every September & October... And actively comparing their cars to competitors... All this makes it seem they are desperate, trying too hard. It was better when they acted as if they were the only car company in the world. Y'know, just like Tesla Motors does.
To achieve similar driving range and performance as the Model S/X has, I do believe that the Model ≡ will require less battery capacity. Just as Premium Sedans with ICEs have gas tanks 33% larger than "Standard/Sport Sedans." (Based on that math, we can expect to see a Model ≡ 52.5 and a Model ≡ 67.5.) Consider the lower weight of a smaller car, the suggested reduction of the drag-coefficient, and a smaller surface area to start with... we can expect a slight reduction of those numbers yet.
I expect the performance of the base Tesla Model ≡ will match or surpass the BMW 3-Series overall, just as have its contemporaries in recent years. Cadillac ATS and Jaguar XE in particular have caught the 3-Series in handling, among others. Apparently, in the course of making the 3-Series a better car, BMW also made it a worse BMW, according to automotive journalists. So, it isn't a hard sell to presume the Model ≡ will be built to dethrone the 3-Series in every aspect of Performance, including acceleration, of course.
FWD or RWD, I don't know... but you can bet that the base model will be a Single Motor design, with an AWD upgrade option.
Overall range and performance probably will be very similar to the Model S, with the S having just the slightest advantages. Tesla doesn't want this car to pose the question, "Why not get a Model ≡?" They want this car to pose the question, "Why would I get anything but a Model ≡?"
The Model ≡ is the purpose, the reason, the goal for Tesla Motors. It is what they have been striving toward for over a decade. If no one ever bought another Model S or Model X because the Model ≡ became so popular, Elon Musk would be fine with the result.
He has already stated the base Model ≡ would be single motor RWD. Yes, a dual motor AWD version will be offered. There is a high likelihood that any Performance version would be strictly AWD.
I suppose that my thought process here is model distinction. Obviously I have no inside information or I would be too busy of a person to be posting here, haha. I just expect that Tesla has to make some hard decisions to help distinguish the various models, and with the X is was easy... Extra seats, Falcon Wing doors, Towing capability. But the sedans have a very blurred lines. If you don't pick something to separate them, why would anyone choose the S? Just to pay more to have less garage space? See, there has to be a compelling reason to purchase each individual model. The S has to demand respect and desire for someone with a budget For it, or they will simply spend less on the best Model 3.
Once again, Tesla doesn't need to 'protect' sales of Model S or Model X. People will buy what they want and can afford. BMW 3-Series outsells 7-Series every year. AUDI A4 outsells A8 every year. Lexus IS outsells LS every year. This is by design, and is expected. With traditional automobile manufacturers, their low end cars allow them to shoiw off their high end cars. Tesla Motors is built the other easy around. Specifically so that their high end cars are offered to allow their entry level cars to come to light.
What do you guys think about the door handles, will they be like a regular car or will they be like the Model X?
Though I had hoped they would be like Model S, I now expect the Model ≡ will have door handles like the Model X.
There's nothing wrong with Model 3 pricing getting close and overlapping lower end Model S prices. It's not a requisite that pricing has to be completely separate and not encroach on a higher end product line. It happens all the time with cars and electronics. It just boils down to features and what best fits your needs
Precisely.
and to further the point, who says Tesla even makes an econobox down the road?
Why water down their brand? Why not just become a battery partner for someone who wants to slog through high volume econobox production?
best of both worlds really. They can focus on making the cars they want to, and still help advance their goal of clean EV driving for the masses.
Tesla Motors probably doesn't care too much about 'watering down the brand'... I think they will be more pragmatic about it instead. So many seem to want them to sell 'cheap' new cars... But don't take the time to note that more and more traditional automobile manufacturers have entirely abandoned the sub-$15,000 market. Or, that the majority of new vehicles sold in the US cost around $22,000 each. Or, that the average sale price of a new car is over $31,000 and climbing. Or, that the companies that sell such vehicles, Corolla, Focus, Golf, et al, typically have the capacity for millions of vehicles per year. Tesla Motors won't have that sort of capacity for quite some time.
Regarding competing with the BMW 3-series, I believe the quote was only in the context of "performance". And in my opinion, primarily acceleration.
Therefore, I expect a 0-60 time of 6-7 seconds on the base model. I expect powertrain upgrades to improve acceleration to be comparable to the M3 - or better.
Furthermore, I expect the overall spec level of the base car to be comparable to an Accord/Camry/Fusion/Bolt (e.g. a 25k ICE vehicle). And I expect trim levels or option packages to increase the spec level to Model S levels.
Early on, during 2012 or 2013, when Elon Musk was asked what he meant when he said that Tesla Motors' Generation III vehicles would take on the BMW 3-Series... He clarified that the 328i was BMW's bread-and-butter car, and would be the baseline minimum Tesla would shoot for... I expect that if asked today, he would likely call out the 340i
(since the 335i is gone). I do not believe he will go after the 320i, because it, well, sucks. It is basically no more than a rear wheel drive base Accord or Camry equivalent, with a smaller interior, much worse fuel economy, and a $12,000 markup.