I know a lot of people are stretching to spend that much money on that small a vehicle. Wives I have surveyed roll their eyes - maybe because they wonder how this Model 3 expense is going to improve family life. What features have to be in the base model for Tesla to seal the deal on a large fraction of deposits? Here are a few thoughts: 1) Leather Seats 2) 5 kW Hands free, clutter free, galvanically isolated charger that will run off two 30 amp 110 V circuit breakers (or 10 kW off two 30 amp 220V circuit breakers) 3) Self driving on trained routes [Elon mentioned this as a first step. So the idea is trained routes are standard (no lane changes). Lane changing and full self driving are extra. The idea here is to win over the safety minded part of the family with , kind of, compulsory exercises, before pulling any brinksman like activities.] 4) As quiet as a Chevy truck at 70 mph (63 dB) or an Audi A4. (I would prefer 53dB so the rear seat passengers would not have to raise their voice to be heard.) 5) Steering that is not numb. This demonstrates: 1) Fair deal for a $35K car, 2) Neatness, convenience and safety => harmony, 3) Safety each time one leaves for work fatigued, 4) Conversations where at least the front seat passengers are included, and 5) developed neural connections between hands and brain => improved eye hand coordination and higher social status as surgeons will drive them. What base features are required to seal the deal for you?