I want to comment on reasons other than vampire drain. I had talked to Tesla about this while obsessing over my MX battery consumption and had done some analysis using my actual driving data.
Things that can increase your consumption while driving:
1. Elevation changes e.g. driving uphill on average consumes more
2. Speed. The faster you go, the higher the drag. In fact if you're driving towards a supercharger while running out of battery, you'll get warning messages "please drive under 55 mph if you want to reach your destination" (and the number keeps going down !). I think the penalty is a nonlinear one.
3. Windy conditions (if driving against the wind
)
4. Air Conditioning and heater usage. (In my car, heater seems to consume more than A/C cooling). If you call Tesla and ask, they are actually tracking consumption of your car separately for driving vs. A/C/heating
5. Spirited driving. When you turn on your energy consumption meter (I think it's on by default on M3) you can see how many kW you are consuming (or regenerating) any given moment. The regen can only regenerate up to xx kW (~60 on my mX) but while accelerating you can consume much more than that, so if you frequently accelerate quickly and then decelerate, the regen can't ever make up for all of the losses
6. Ambient temperatures if the battery pack needs to be heated/cooled
7. Total weight. More passengers, heavy cargo should increase consumption
8. Stop and go. While driving in traffic should theoretically give you lower avg consumption (because of more regen and less top speed), getting the car to start moving from a complete stop takes a lot of energy initially. Personally I also think the A/C consumption overall is higher the longer you're driving, so slower speeds = more A/C consumption as % of total consumption
They had told me speed is the biggest factor but I've ranked them by what I believe to be the right order
EPA rating is done going 50 mph on cruise control on a flat road with no wind and the A/C off, and under normal ambient temperature conditions (is what Tesla told me)
The sound system uses the 12V battery so shouldn't affect consumption much.
There's a website called
A Better Routeplanner where, among other things, they estimate some of these factors on top of just rated mileage into your trip planning