Tesla is built to last. Look at the mission: To
accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. That mission is very different than the BMW mission: "
BMW Group is the world's leading provider of premium products and premium services for individual mobility."
GM doesn't even have a mission statement - just a loose set of corporate speak:
“Making the world’s best vehicles can only happen with the world’s greatest employees. We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership experience to our customers around the world.At the new GM, we make a strong commitment to our customers, employees, partners and other important stakeholders. We state proudly our five principles that guide us in everything we do:
[*=left]Safety and Quality First
[*=left]Create Lifelong Customers
[*=left]Innovate
[*=left]Deliver Long-Term Investment Value
[*=left]Make a Positive Difference”
Tesla has rabid fan base because it offers people something to believe in. It offers products in several categories to help those people achieve a dream. BMW, GM, and the rest offer - cars - a way to get from point a to point b. No emotion. No vision. No dream.
I believe Tesla will, for a very long time, be THE company that all the others are trying to catch. Over at least the next decade, they will be the ones willing to push the boundaries beyond what the others can, or even be willing to, do. IF they ever stop making cars, (which I doubt), they've got the Super Charger Network and Powerwall as supporting technologies.
Globally, we currently consume 100 million barrels of oil a day. At $40 a barrel, that's $3.8B A DAY and $1.4T A YEAR in transportation related energy revenue. BEVs are enevitable. Who and how to provide the energy for that transport is key. Why stop at cars. Cargo trucks and boats along with aeronautics is also possible.
Who knows what's next.