Any time you have a brand new vehicle, you must all know that the paint will almost never have any added protection. The factory leaves it up to you to decide what type of product you would like to apply for Protection. We always suggest C.Quartz FINEST, especially on a Tesla! For now though since you have an etching that needs to be addressed, I would either recommend you hire a competent Paint Correction expert to fix that area or if you are going to fix it yourself, I'm going to recommend 2 products. First, you need 2 small microfiber applicators, they you will want to order a small bottle of Meguires M105 (Compound) and M205 (Polish). Apply a large pea size dot on to the flat section in the corner of your applicator. In a small circular motion begin to apply slightly heavy pressure and as you work in a tight circle, begin to lighten that pressure. Wipe away the excess compound and inspect. If the etching is still present, repeat the first step until it has been removed. Once removed, perform the exact same procedure but with a new applicator and M205 Polish. Note: some bird etchings can be so deep that you may never fully remove it. This is important to know because you don't want to keep compounding and eventually thin our clear coat down to nothing. This would be a worse problem. Another Note: If you have the time and shoulders for it, you can also use M205 to polish the entire vehicle and then apply a protective coating after that process. This can be a lot of work and a professional will not do this by hand, but for a DIY project, by hand is the safest option..... Hope this helped!