Interesting news item on Reuters about BMW vision for the future from the Geneva auto show. At 100, BMW sees radical new future in world of driverless cars http://www.reuters.com/article/autoshow-geneva-software-idUSKCN0W60HP "Days before BMW's 100th birthday, its board member for research and development described plans for a completely overhauled company, where half the R&D staff will be computer programmers, competing with the likes of Google parent Alphabet to build the brains for self-driving cars." They don't want to be a body supplier to Apple: "Our task is to preserve our business model without surrendering it to an internet player. Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them," Froehlich said. "We have some catching up to do in the area of machine learning and artificial intelligence,” Froehlich said. "If I need to get to a ratio of 50:50 within five years, I need to get manpower equivalent to another 15,000 to 20,000 people from partnerships with suppliers and elsewhere," Froehlich said, adding that German schools are not producing enough tech engineers for BMW to hire them all in house. Of course, they are about 5 years late behind Apple and Google (and 10 years behind Tesla) so they will have to run very hard to catch up... can they do it?