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BMWi Concept

Discussion in 'Electric Vehicles' started by NigelM, Nov 7, 2011.

  1. NigelM

    NigelM Recovering Member

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    #1 NigelM, Nov 7, 2011
    Last edited by a moderator: Mar 13, 2016
    So BMW has this website now and is advertising it via various banner ads: www.bmw-i-usa.com

    The website has the tagline "Born Electric" and the same tagline appears at the end of the video.



    However, read a little further in the details and you soon realize what a breathtaking mis-statement BMW is making here:

    "The world's first premium electric vehicle"...Really? Guess they didn't look very hard.

    So it's a hybrid. BMW marketing folk please take note: H-Y-B-R-I-D..... That's not an electric vehicle and if it was "Born Electric" who did the transplant to put an ICE in it?

    True. But the BMW i8 isn't a zero emission vehicle!? What about the i3 then?......

    Until you throw in the REx, which sounds like a prescription battery but is in fact a small combustion engine. Ooops.

    Huh?

    I loved my BMW's in the past and they were really always a joy to drive; the BMWi concept looks exciting, but reading through their website has left me feeling that BMW is really being misleading. Claiming to be a world's first doesn't make it a fact. Claiming that your BMWi vehicles were "Born Electric" when you're selling hybrids and ICE range extenders is stunningly poor for a great car company. Where's the honesty?
     
  2. AnOutsider

    AnOutsider S532 # XS27

    Joined:
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    11,934
    Companies never get it, and it's one reason I'm always pleased when the advertising agency in the UK (I forget their name) is always slapping the hammer down on misleading ads. Confusing the general public so that you can put a spin on your product just causes problems -- especially when the claims are false. I'd love to see more strict ad enforcement in the US.
     

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