So BMW has this website now and is advertising it via various banner ads: www.bmw-i-usa.com The website has the tagline "Born Electric" and the same tagline appears at the end of the video. However, read a little further in the details and you soon realize what a breathtaking mis-statement BMW is making here: "The world's first premium electric vehicle"...Really? Guess they didn't look very hard. So it's a hybrid. BMW marketing folk please take note: H-Y-B-R-I-D..... That's not an electric vehicle and if it was "Born Electric" who did the transplant to put an ICE in it? True. But the BMW i8 isn't a zero emission vehicle!? What about the i3 then?...... Until you throw in the REx, which sounds like a prescription battery but is in fact a small combustion engine. Ooops. Huh? I loved my BMW's in the past and they were really always a joy to drive; the BMWi concept looks exciting, but reading through their website has left me feeling that BMW is really being misleading. Claiming to be a world's first doesn't make it a fact. Claiming that your BMWi vehicles were "Born Electric" when you're selling hybrids and ICE range extenders is stunningly poor for a great car company. Where's the honesty?