An interesting speaker [FONT=Georgia, serif]Scott Galloway discusses the power play wrt brand dominance.[/FONT] [FONT=Georgia, serif]Tesla is mentioned near the end as a brand to appeal to consumers desire to propagate. He speaks how this desire can lead to a brand being able to raise their margins. I don't fully agree with his reasoning on why I bought my car, but a REALLY interesting discussion none the less. (mention is at 13m15s)[/FONT] Best quote: "Google glass is not a wearable, it's a prophylactic ensuring you will not conceive a child, because no one will get near you"