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Cadillac (like Tesla) targets 500,000 annual global vehicle sales by 2020


Well-Known Member
Jul 2, 2013
Los Angeles, USA
General Motors Co (GM.N) luxury brand Cadillac aims to increase its annual sales to half a million vehicles worldwide by 2020 from an expected 275,000 this year, Cadillac's top executive said on Tuesday.

That would boost Cadillac's share of the global luxury vehicle market to 5 percent from 3.4 percent in 2015, said Johan de Nysschen, head of the Cadillac brand for GM.

Among luxury automakers in the U.S. market, Cadillac is sixth, and is the only among the top eight luxury brands to show a drop in sales this year. Cadillac sales were 95,053 vehicles, through July, down 2.4 percent from the same period a year earlier and less than half the sales of the luxury leaders, BMW AG (BMWG.DE) and Daimler AG's (DAIGn.DE) Mercedes-Benz.

On its way to a half million vehicle sales a year globally, Cadillac targets sales of 350,000 in 2018 and 400,000 in 2019.


I think this is another interesting benchmark for Tesla; beat Cadillac to 500k global annual sales.

Also, GM is expecting premium priced vehicle sales to grow by roughly a third over the next five years. China alone was on track to provide that growth but not so sure anymore.

There a difference:
Tesla can't make 500,000 vehicles in 2020
Cadillac can't sell 500,000 vehicles in 2020

I wonder who buys cadillac?

The Chinese:

Cadillac Chief Johan de Nysschen has set a goal of selling 500,000 Cadillacs by 2020, and about half of the volume is expected to come from China. Cadillac sold 263,782 vehicles in 2014, 73,500—or 27.9%—of which were delivered to Chinese buyers.

As of the first quarter, China now represents nearly one-third of Cadillac’s global volume, and Ms. Barra says the brand’s presence there is poised to continue to grow. “Cadillac is growing rapidly in China and establishing a new formula for prestige sedans with the CT6,” she said in a press release, referring to the brand’s forthcoming large sedan introduced earlier this month at auto shows in New York and Shanghai.

China now far outpaces the U.S. as the world’s largest light-vehicle market and, as the country’s market matures and growth slows, GM is scrambling to boost its mix of higher priced models. By selling more profitable luxury cars and bigger SUVs in China, the auto maker can soften the blow of having to compete in the price war now taking place at the lower end of the market.

GM’s Global Sales, Cadillac Get Boost From China - WSJ

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