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Cadillac's ELR is not for 'tree-huggers'

Al Sherman

It's about THIS car.
Nov 29, 2012
1,687
4
Batesville, IN
There's a TV commercial on Cincy TV for a huge dealership. They tout the ELR as "Cadillacs' First Electric Car." Slightly misleading if you ask me. Doesn't seem to be helping sales. I'm actually surprised. I thought there would be people who wanted it. Volt owners seem to love their cars and this is a nice looking upscale version. Guess that's why I'm not a businessman.
 

gavine

Petrol Head turned EV Enthusiast
Apr 1, 2014
2,577
2,112
Philadelphia, PA
There's a TV commercial on Cincy TV for a huge dealership. They tout the ELR as "Cadillacs' First Electric Car." Slightly misleading if you ask me. Doesn't seem to be helping sales. I'm actually surprised. I thought there would be people who wanted it. Volt owners seem to love their cars and this is a nice looking upscale version. Guess that's why I'm not a businessman.

It costs $70K, about the same as my MS60. Do the math.
 

Al Sherman

It's about THIS car.
Nov 29, 2012
1,687
4
Batesville, IN
It costs $70K, about the same as my MS60. Do the math.

Yes, as you'd probably guess I'm aware of the price. Without restating the obvious, I was assuming that people who liked the idea of the Volt would jump on an upscale (Cadillac) version of it. Apparently not. Either way, the ELR and the S60 are in two separate and distinct categories. Capice?
 

Zythryn

Model Y custom Warming Stripes wrap.
Mar 18, 2009
2,169
1,189
Minnesota
Yes, as you'd probably guess I'm aware of the price. Without restating the obvious, I was assuming that people who liked the idea of the Volt would jump on an upscale (Cadillac) version of it. Apparently not. Either way, the ELR and the S60 are in two separate and distinct categories. Capice?

The few people I know that own it, enjoy it.
Most people in that price range seem to expect better performance.
The Volt actually feels quicker from my test drive although the numbers don't show that.

As to the OP, the ELR is a low efficiency short range EV with gasoline afterwards. Better to get a more efficient Volt, or of course, if you aren't tied to gasoline, a Tesla.

Only thing the ELR has that the MS doesn't is a bunch of collision avoidance tech and adaptive cruise control.
 

TomWhiteside

Member
Jun 5, 2014
12
0
Georgetown, TX
The ELR is a wonderful marketing vehicle - for Tesla! We have a Volt and have really enjoyed / become addicted to electric motor driving response plus the nice quiet ride. The positive Volt experience led to the financially catastrophic mistake of test driving a Tesla MS - finally succumbing and ordering/confirming an S85 in early June... We have a hybrid Jetta as our road trip car and it uses less gasoline than the Volt on trips longer than an S85's range. Given that, why get an ELR for similar money and have to worry about the added complexity/maintenance of the ICE/Voltec transmission?
 

Vger

Active Member
Apr 10, 2009
1,781
209
Salt Spring Island, BC, Canada
The ELR is a wonderful marketing vehicle - for Tesla! We have a Volt and have really enjoyed / become addicted to electric motor driving response plus the nice quiet ride. The positive Volt experience led to the financially catastrophic mistake of test driving a Tesla MS - finally succumbing and ordering/confirming an S85 in early June... We have a hybrid Jetta as our road trip car and it uses less gasoline than the Volt on trips longer than an S85's range. Given that, why get an ELR for similar money and have to worry about the added complexity/maintenance of the ICE/Voltec transmission?

That decision will get less financially catastrophic when Texas gets connected to the rest of the continent with Superchargers. You will then be selling that Jetta. :wink:
 

igotzzoom

Active Member
May 26, 2013
1,217
585
Mission Viejo, CA
Yeah, I think people are seeing past the ELR's slick styling and leather and wood to see it's still just a less-practical Volt with lipstick on it. They're not buying it. (Literally)
 

ItsNotAboutTheMoney

Well-Known Member
Jul 12, 2012
10,315
7,397
Maine
There's a TV commercial on Cincy TV for a huge dealership. They tout the ELR as "Cadillacs' First Electric Car." Slightly misleading if you ask me. Doesn't seem to be helping sales. I'm actually surprised. I thought there would be people who wanted it. Volt owners seem to love their cars and this is a nice looking upscale version. Guess that's why I'm not a businessman.

There are plenty of Volt owners who'd have bought the ELR if it were $15 to $25k cheaper; there was a lot of interest and excitement from the early Volt adopters that turned to shock and disbelief when they announced the price.

Even if drip-drip-drip at a higher price earns them more a bit more money than a lower price, it's been a terrible PR move.

Saying it's not for tree huggers is again a stupid PR move. The raison d'etre of Voltec is pragmatism, which means that there are a lot of tree huggers who'd buy it. Don't insult your potential customers.
 

RobStark

Well-Known Member
Jul 2, 2013
10,317
52,843
City of Champions, USA
Saying it's not for tree huggers is again a stupid PR move. The raison d'etre of Voltec is pragmatism, which means that there are a lot of tree huggers who'd buy it. Don't insult your potential customers.

What is the point of insulting anybody in your commercials?

I remember the gnashing of teeth when some rappers/nba players started "pimping" their Model S.

I said anybody with $70k or more that is willing to join the BEV revolution is welcomed to the Tesla club with open arms in my book.

Hip hop dollars are just as good as Silicon Valley dollars for funding Gen3 and the GigaFactory.
 

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