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California Tax Credit Email

I read somewhere the $2500 California incentive was being phased out for high income earners starting 7/1/15....Delays are expensive in more ways than one...

July 1st begins Taxifornia's fiscal year. IMHO, the email we received from Tesla marketing was designed to encourage Model S orders from Californians sooner rather than later to keep the pipeline full. That's why there were no specifics about the new cap not coming into play unless a potential buyer's joint income >= $500K/year and it not going into effect until 7/1/2015.
 
The "tax" email is conventional marketing in the form of "compelling event."
Imagine the same information presented as "please consult a tax professional to consider your 2015 tax return."
If real information were conveyed to the consumer it would be "if you earn over $1200 per day, you won't care about the rebate, and you won't be getting it."
 

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