For one, the base price of the 330e is substantially lower than the Model 3's. And why would it be a better comparison? The mass market that Tesla needs to address isn't on an EV "mission" like many Tesla fans. They need to be convinced on a cost/benefit basis. I guarantee you when regular car buyers step out of their Lexus, BMW or Merc and into a Model 3 in its current form, the first impression of the interior won't be good in most cases. In this and a few other aspects Tesla need to step up their game if they want to seriously compete in the mass market.I used the 330i because C&D directly referenced it. The better comparison is the 330e which the Model 3 thoroughly trounces especially with price factored in - the C&D as tested 330e was $62,345. Remember, we are comparing without any tax incentives too.
I don't know what C&D measured, but I do know from my own subjective experience that the Model 3 was substantially louder on the freeway than e.g. our Audi. My impression was that it has very little isolation from road and environmental noises.Comparing against the 340i... the sound levels as tested by C&D is almost identical. The Model 3 is slightly quieter than the 340i. The 340i is quicker with 0-60 at 4.8 versus 5.1 and it is definitely faster at the 1/4 mile. But again, the Tesla was tested at substantially lower temperatures. Also note the passing times... and we really don't even talk about energy efficiency. The C&D as tested price on the 340i was $58,420, but it doesn't have anything like EAP on it.
Regarding the EAP, most of the other luxury cars have ACC, lane keep assist, traffic jam assist etc. which do most of what EAP currently does. Another area where Tesla can't rest on their laurels but need to work harder and execute on their promises.
And at it's current price it needs to.The Model 3 goes head to head against the best ICE vehicles, no apology needed.
This kind of thinking leads to complacency and is dangerous. I am very certain that BMW and several of the other big car makers are easily capable of making a car like the Model 3. It's just not profitable enough for them yet to put a lot of energy into it.Therefore, you can't just say a BMW 3 series with a Tesla drivetrain. Part of the whole issue is the logistical and technological advances necessary to make the Model 3 happen at all. And BMW doesn't have what it takes currently to make a Model 3 and launch it.