...
And no... BMW is not in a position to make the Model 3 today. Or next year. And if they truly wait for the time when it will be "profitable enough" it will be too late for the company.
Not big BMW fan, but this scenario is unlikely. That is, any successful automaker who doesn't immediately invest heavily in EVs immediately is forever doomed.
BMW who has made a real EV that is arguably more advanced and better designed
for it's application than other current efforts is somehow in a better position for it's 'long-term corporate survival' because it has had an EV program for 7 years and a well-engineered EV. This is assuming those who aren't selling an advanced EV today are doomed. I don't buy it. I think Toyota or VW could have turned on the spigot in 2010 if it made financial sense, ie - the demand would allow pricing that covered costs and profits.
BMW's EV, dedicated design, i3s -
Correct sized battery for
commuting, 118 miles EPA is enough to cover the lion's share of commuters, even in the winter.
Plan B tech. EREV available for local regions that lack infrastructure or commuters who need more range.
Lightweight design. 3005lb (2961lb stripped) with 0-60mph @ 6.8s. 900lb lighter than a Model 3 by use advanced chassis engineering, and right sizing the driveline and car.
Correct sized car for commuters who must park their cars in limited space. 158" x 75", 4 seats. (Model 3 is 27" longer)
Battery is only 33kWh. More cars per MWh.
For the minority of car drivers who mainly have 1 car per family, do not park or drive in a congested city, and use their car primarily for long trips, the Model 3 is the superior car from a functional standpoint. But demographically speaking, the i3 is the car who's engineering is a closer match to how actual people drive in the real world.
Would I want to buy one? Not no, but HELL no. For my 'needs' is the i3 superior? Yup. Do I want a Model 3 instead of an i3? Hell yes. However my EV needs are met by 9-10 year old technology.
The i3 shows what BMW engineers are capable of circa 2011, with a retail release in 2013. Automakers seldom stop all work for 7 years on product. Possible? Not likely.
Does that give them an advantage over companies who have not made a clean sheet EV yet?
No. The technology is available off-the-shelf today with multiple vendors. They all have an engineering structure that allows continuous chassis improvement and design, so it's just EV components that are lacking which are commonly vendor items. All have experience with EV design for demonstration designs.
But when it comes down to chassis and parts: Could BMW make a metal mid-sized sedan with EV power if they started 3 years ago? It's likely. Could Tesla put a carbon-fiber 3000lb EV with a range extender in their showrooms 5 years ago? Unlikely.