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Reader Response from 'Watthead' Defends Big Government | Green Business | Reuters

Finally, as a (mostly) side note, since you cite Tesla Motors targeting luxury car markets with their electric Roadster as a reason they should not receive federal incentives: The reason Tesla is starting with a $100k electric luxury car is because new technologies are routinely more expensive at their launch. If there isn’t a market for early adopters, the technology will never reach the economies of scale and spur the learning by doing (and continued innovation) that drops the price and improves the performance of the technology over time. Think flat screen TVs or cell phones: The first ones are far more expensive than most can afford. But now these technologies have reached economies of scale that drove dramatic price reductions and the technologies are affordable and (because of that) ubiquitous.

Tesla is looking to use luxury buyers -- who routinely pay more for the cool new thing -- to drive those initial economies of scale. They plan to produce the Roadster on a scale of 1,000s and at a cost of $100k. Their next model will use the same (and now cheaper) components and batteries at a larger scale and will be a luxury sedan selling for around $60k and at a scale of 10s of thousands. They then plan to produce a $35k-40k sedan at a scale of 100ks per year, if all goes well. That’s just smart. Please don’t use that as a reason not to incentivize their technology’s development with public investment. If the government were willing to directly purchase batteries and serve as the early adopter themselves -- as we did for microchips, radios, radar, lasers, early computers, and jet engines -- we could bring this emerging technology to scale and down in price much more rapidly and pave the way for the kind of dramatic private sector innovation that occurred AFTER the government purchasing (and loss-leading) dropped these technologies in price. In short: We should be seeing far more direct public investment in the technologies to enable electrified transportation, not less.