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Cars priced lower based solely on build date

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is this a fair pricing model? If a car has all the same features , exact but different VIN number (which I assume is build date) does one deserve a $10 k discount versus the other? No other differences no mileage etc.

I am lined up for an inventory car and I see one is available but $10k cheaper... exact same, maybe slightly better because it includes the tow hitch.

Thoughts?