I would say this is "the" car award in Europe. There are many others by individual magazines and such, but this is the only one that really matters.
First of all it has a 50 year history - in fact it will turn 50 in 2014, so it may be a good occasion to make a statement with a revolutionary winner
Second it representes almost all EU countries with their most respected (mainly) car magazines and their jurnos voting.
Excellent synopsis, thanks for that mrdouble. This would indeed be a fantastic catalyst for TSLA then. I, for one, was not aware of the 50 year historical significance for the award. Thanks again. Can't wait for the result!