I spent $1200 on ceramic coating and could not be more satisfied! I was really on the fence about it at first. PPF was definitely out of the question as I couldn't justify $5000-$6000 for it. I am meticulous about washing my car but got tired devoting 3-4 hours clay-barring, washing, polishing, and waxing our Multi-coat Red.
I didn't expect any protection from ceramic coating, just simply wanted it to stay cleaner longer and require less effort when I do wash it. Towards that goal, ceramic coating has been perfect. A tad expensive, yes, but overall I am satisfied and feel it was worth the money and longterm time savings. I love how the water beads up and I don't even need wipers beyond 28 MPH. The car and wheels definitely stay cleaner much longer. I washed my car a week ago and it still looks like I just washed it, literally no hint of dirt yet. (Before ceramic coating, I would always see a film of light dust develop by the third day.)
The really fun part was just washing the car. Start-to-finish took 30 minutes, but only took this long because it was my first time using my foam attachment and leaf blower to dry the car. Future washes should only take me 20 minutes tops to be completely done. I used to do the Optimum No Rinse 2-bucket method but have switched to having 14 wash towels (one towel for each panel of the car and each wheel). This method is much faster and minimizes scratching the paint because a used towel never touches the car again.
Ceramic coating made it so easy to rinse off most of the road grime, then foam adapter put a thick layer of soapy suds on the car. I quickly washed each panel and then rinsed and blow-dried the car with the leaf blower. Any remaining drops were quickly soaked up with my waffle-weave towel.
There is another new Multi-coat red S at work and I think mine shines more but that's probably due to the paint correction that was performed before the ceramic coating.