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Too funny? Are you referring to the review, the car, or the writers abysmal use of a writing device known as a metaphor? ;>
The review actually is a bit more balanced than the three or four others I've read this past week. But a few passages do stand out:
"I never saw a single head swivel toward the Chevy. That’s not a good sign."
Will non-eye catching looks hurt sales? Or will people overwhelmingly buy on what's (not) under the hood? Personally, I love a sleeper.
"...the plastic steering wheel paddle that essentially operates as a second brake pedal, activating the regenerative force that sends heat energy back to the battery in the form of electricity..."
Whoa. Sends heat back to the battery in the form of electricity? Has he got that right? What heat? Mesu politely disagrees. Mesu thinks pedal activates alternator function of electric motor, which as it loads down from making charging current slows the RPMs and axles. (Mesu could be wrong)
"The Bolt and Model 3 are priced roughly atop each other, but the shapely Tesla looks like a car that might cost $20,000 more"
Every single review puts the price of the Bolt as comparable to the M3. Not really! I'm not set up to compare every standard feature head to head with what we expect from the M3, but first of all the Bolt is priced $2500 above the M3. That's two thousand five hundred dollars more. And you have to add $750 to the base price of the Bolt to get fast charging hardware, which is stated to be included with the M3. Right? So now its a $3250 difference. And that's without guessing at which options the Premiere version's $43,800 price tag will be included with the base M3.
And forget about bringing up tax incentives is this context. They are the same for both cars. As long as the incentives hold out anyway.
The Bolt is really a sub-25K car. I suspect GM is hoisting a 40K or so price tag at the starting gate, not because the cost of the Korean made power train leaves no room for profit at any lower price, but rather that GM is counting on the tax breaks to make the car seem reasonably priced. If true, the Fed tax break would be perverted from a citizen's tax break into a windfall profit for GM.
Once the tax breaks disappear we may see a far lower price on the Bolt. That's assuming that the folks speculating that GM wants not to sell the car are incorrect.
A few years ago in an interview Elon made a comment in a discussion about car aesthetics, something like (I'm paraphrasing) "You can stamp out an ugly body panel or a beautiful body panel, it's the same process so why would anyone stamp out an ugly one?""The Bolt and Model 3 are priced roughly atop each other, but the shapely Tesla looks like a car that might cost $20,000 more"
teslas look like a car made by someone who has bought into the Steve Jobs school of estherics. Design sells and desigh makes almost anything look expensive.A few years ago in an interview Elon made a comment in a discussion about car aesthetics, something like (I'm paraphrasing) "You can stamp out an ugly body panel or a beautiful body panel, it's the same process so why would anyone stamp out an ugly one?"
With the caveat that beauty is in the eye of the beholder, while also appreciating that humans can often come to a consensus about what is beautiful and what is not; the Bolt is, if not outright ugly, certainly fairly conventional and boring. Every Tesla made to date is beautiful and distinctive. Definitely not boring.
For someone who is completely immersed in the engineering and technical details of everything his companies do, it is remarkable that Elon also cares passionately about the aesthetics of his products. An example that I think about frequently when plugging and unplugging my car is the Tesla charging cable. It's beautiful. And it's "just" a cable! Look at other EV charging cables. Not beautiful. Tesla certainly could have gone with a more conventional cable style because after all, nobody else makes a beautiful cable and they wouldn't lose any sales if they did it the usual way. But they made an effort to make their cable attractive.
Yes, and that's a good thing. Aesthetics matter, as does functionality.teslas look like a car made by someone who has bought into the Steve Jobs school of estherics. Design sells and desigh makes almost anything look expensive.
I believe I understand what occurred here. I think the careful reviewer would have written something more akin to:="CoastalCruiser, post: 1839685, member: 47492"
"...the plastic steering wheel paddle that essentially operates as a second brake pedal, activating the regenerative force that sends heat energy back to the battery in the form of electricity..."
Whoa. Sends heat back to the battery in the form of electricity? Has he got that right? What heat? Mesu politely disagrees. Mesu thinks pedal activates alternator function of electric motor, which as it loads down from making charging current slows the RPMs and axles. (Mesu could be wrong)
Is there something wrong with selling a car to the middle America Walmart crowd? Wasn't it the goal to get as many people driving fully electric vehicles as possible?
Nothing wrong with that except the same crowd would balk at spending $37k for a car with this styling and interior, which is the problem the author was talking about. If this car cost $15-20k then that's a different story and styling wouldn't matter as much.Is there something wrong with selling a car to the middle America Walmart crowd? Wasn't it the goal to get as many people driving fully electric vehicles as possible?
The Bolt would make a fine city car (like the Leaf, but without the range anxiety), or a pretty good commuter car, but only at a price that matches its looks. Which is to say, around $20-25K.
You don't put a trailer down on a street of expensive houses and expect to sell it for the same price as your neighbors just because it shares a zip code. Put your car up against it's proper competition (Honda Fit, say), align your price accordingly and you'll sell a lot of them (if you really want to, that is). Sorry GM. I do wish you well. But your EV doesn't meet my expectations much less exceed them.
Will the Model 3?
Stay tuned.
Robin
Full article at:<snip>
In a January article in the industry trade journal Ward's Auto, GM product chief Mark Reuss takes pains to note that "to characterize the Bolt EV as an urban vehicle sells it short."
Instead, according to CEO Mary Barra, it's the kind of car that will appeal to future generations of car buyers. A majority of those, globally, will live in cities, not U.S.-style dispersed suburbs.
<snip>
GM seems to be betting that the Bolt's smaller size plus top-flight connectivity and electronic safety systems will prove more broadly compelling to buyers of the future—especially those outside North America.
<snip>
It has enough battery range for a week's worth of city and suburban travel, and can go several days without needing a recharge.
It can be recharged opportunistically on 120- or 240-volt electricity as well, and it's apparently far from optimized for long-distance travel.
Plus, its five-door hatchback format and footprint sits squarely in the middle of the highest-volume segment globally.
Could it be, then, that the Bolt EV is the first-ever Chevrolet targeted not just at North Americans but at future buyers in the rest of the world?