It is the online forums associated with mainstream, public and alternative media - such as the one waiting for you at the end of this article - that comprise the guerilla battlefronts of the climate wars. What is spiking in these forums at the moment - including right here at The Conversation - is a new kind of astroturfing.
Astroturfing is traditionally understood as the manufacture of a grassroots movement that is totally fake. Such synthetic grass was first cultivated in the US by the Tea Party, which would bankroll the hiring of flash-mob protesters and the swarming of news sites with the intention of drowning out discussion, and replacing it with a Tea Party ideology.
Today, astroturfing is not about creating the image of a unified grassroots movement, but rather the training of scores of individual crusaders to go out and crash blogs in online news sites. As such, it is an almost exclusively online affair, where participants are known as “trolls”. Trolls are supposed to look like they are acting independently, but it is alleged that they are co-ordinated largely by conservative think-tanks, like the
IPA and
Menzies House, the latter
founded and funded by
Cory Bernardi.
Bernardi, who was once Tony Abbott’s shadow parliamentary secretary, also founded the
Conservative Leadership Foundation, to recruit young, digitally native volunteers. Bernardi has also used online media to
attack windfarms and has twice been
invited to speak to the sceptical extremists of the astroturf-friendly
Heartland Institute in Chicago.
In Australia, the astroturfers are well organised, and were particularly active on Crikey last year, The Drum on the ABC, and are currently targeting The Conversation. For example, on climate change, Monash University metrics of Conversation authors show that the two authors who have attracted the most comments have both written substantially on climate change politics, and of these articles more than 45% of the comments could be identified as being from trolls.
In relation to global warming discussions, astroturfers hide behind their anonymity in making remarks, and will not make comments that give away their identity. They are lurkers whose brief is to watch the site intently, ready to strike - which is precisely why they are called trolls, some of whom have multiple personas.