The across the board sales were only down 1%. Audi sales are down 5% and 15% respectively. If somebody knows what sells they should be able to hold onto their market share, don't you think?
10 years ago none of them wanted to make an EV either because they KNEW it doesn't sell. Until Tesla showed how to correctly do it.
So all you can say for sure is that Audi doesn't know how to build and sell a HUD. That says more about Audi than it does about HUDs.
Come on. You can't successfully sell something simply because it exists. People don't like HUD's. The lack of car companies developing HUD proves it.
Every car has air conditioning. Why? People like it
Every car has power windows. Why? People like it
Every car has heaters. Why? People like it
Every car has fuel injection. Why? People like it.
Almost every car has GPS type screens Why? People like it.
Almost every phone is a smart phone Why? People like it.
Very few cars have HUD. Why? very few people don't like it.
My point is this....NO ONE is selling cars because if HUD's. If that was the case - then EVERY car would have HUD's. HUD' isn't a new product like EV cars are.
EV's are selling...so car makers are making them. Easy Peasy.
On my other point - If 50% of people lose their jobs, then they aint going to by a car. Nobodys car. Especially an expensive car.
That's what's happening across the board. Its not a surprise. People are globally doing worse and worse - financially.
That chart didn't mean anything concerning this forum topic.