I don't understand how the M3 is going to compete with its competition ( Audi A4, Lexus IS, BMW 3, Mercedes C class) for $35K as far as design is concerned. Performance..yes, but not design.
Tesla's MS is in the same price range as it's competition so it can financially compete with both design and performance.
The M3 is vastly underpriced so I just thought from the first reveal that it only makes sense to use screens and buttons and LEDs (cheap) instead of expensive leather and air-conditioned seats. I would hope that the M3 would design technology to surpass the competition just like it did on the MS. Truthfully the MS has very cheap amenities such as it's faux leather and crushed velvet and plastic dash and are a few of the reasons why I haven't purchased a 100K MS. ( I will only buy the best of a particular model ).
I won't mind purchasing a $50K+ M3 with all of the bells and whistles with plastic this and that because its only $50k+ and it will compete or beat it's competition on technology and hopefully design. This thread is about design.