I love Tesla and think that Elon, is a genius, but i find it very interesting and quite a challenge for Tesla to keep its growth in popularity with people that would like a more EV affordable car. I say this because BMW just announced their Electric car being more affordable, I also know, the perks, range and acceleration are nothing to match but Tesla has opened the minds of people to like EV's, many of us who cant really afford a Tesla right now are waiting to see the stage 3 of their bossiness model where they want to make this more affordable ca, and we would have to wait at least by 2015. Now BMW has loyal customer base. their name carries wight globally and their affordable car is going to be available this November. It gives me a feeling that by the time Tesla gets their 30-50K car it will look like Tesla is following BMW instead of being the innovator for most people that doesn't know what TESLA is. Specially in the European market where there are only 2 TESLA cars and Model S is gonna start being sold on November this year. I hope someon in tesla reads this and pushes for a speed implementation of the stage 3. Good luck Guys =)