The question is whether a non-Tesla EV should be "allowed" to charge at a destination HPWC via an adapter. There are clear marketing advantages to being a part of the destination charging program including listings on Tesla's website and navigation systems. So, let's take that as a given. The business would prefer an HPWC for the reach and the wealth of the audience. I don't see why that would preclude the owner of the business from welcoming a Bolt/Volt/Spark/Leaf driver if one should happen to arrive with an adapter and the driver patronizes the business.
I put this in the same category as "rooting your cellphone". If Tesla had intended for drivers of competing EVs to use their HPWC or their supercharger, then they would have created adapters by now to facilitate that use. So, Tesla hasn't created an adapter for the HPWC because it's not in their best interest to do so. How come people can't just accept that. Now, some people with competing EVs say they want to "hack" into Tesla's HPWC by creating an adapter. Other folks with competing EVs say Tesla should make competing EVs more capable by producing a Tesla adapter and selling it to folks who chose to purchase a competing EV.
Meanwhile, Tesla is providing a free L2 charging station with every two HPWCs to shop owners who want to participate in the Destination Charging program. Apparently, Tesla is also bearing part (or all) of the installation cost as well. Competing EVs can freely use the Level 2 charging station furnished by Tesla (if the shop owner chooses to install it). In that regard, Tesla has gone above and beyond.
Let's keep in mind that the HPWC was designed to deliver 40A to 80A of current to a Tesla EV. The HPWC was designed for the Model S, X and 3. Most competing EVs cannot accept more than 30A of AC current. Some EVs like the Volt, are limited to about 16A of AC current. Bottom line - Tesla is producing more capable EVs, and more capable chargers (like the HPWC). If someone decides to save a few bucks and purchase a less capable EV. Then that's their choice. I don't know why they would then think that they should be entitled to use Tesla's more capable charger.
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I think this kind of elitism is very harmful to the EV movement. The fact is that a Spark EV owner would likely patronize a destination that has EVSE over one that doesn't, and any smart business owner would prefer to have Teslas and Sparks, Leafs, Volts etc. as opposed to just Teslas. Tesla may not be non-profit, but they do have a publicly stated mission of accelerating the adoption of sustainable transportation by spurring on all manufacturers, leading by example.
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It would be, and I don't think that would be Tesla's intent.
Call it what you like. I like Rolex watches and Bentley cars, but I can't afford them. Don't hate the manufacturer or the shop owner for selling them. And certainly don't hate the customers who can afford to buy them. So don't refer to those customers as "elitist". It's not up to Bentley to make the ownership experience of a Toyota any better. Bentley has a responsibility to "their" customers to provide an ownership experience that's superior to other vehicles. In return for that superior ownership experience, Bentley vehicles command a high price tag. Likewise with Tesla. Just because Tesla makes EVs, and you happen to own a less expensive, competing EV, it doesn't mean that Tesla "owes" you anything.