And I believe people lie (or to be fair, maybe unintentionally misrepresent). My friend with the Toyota would regularly tell people his cars were absolutely trouble free, yet I knew otherwise. I even used to help him out by driving him to/from the dealer when he'd drop it off for repairs and once had to come out and "rescue" him when he got a flat and the spare tire was seized by rust to the car. But in any conversations, he would say his cars are perfect and he hasn't had any problems at all. He really liked his cars and the brand, and I think he either forgot or didn't want to admit to anything that was contrary to his "world view" of Toyota at the time.
While there is no doubt the some people probably do lie, you need to realize that the questions on the survey are very specific...some people may have selective memory loss or choose to be deceptive, but the only people doing the CR surveys are those who subscribe to the magazine (or online) and thus are by definition people with a stake in the validity of the ratings that CR puts out. I am confident that the vast majority do their very best to respond, honestly, the questions on the survey... I always do, including the problems I've had with my Model S. It benefits no one, in the long run, to lie on these things. This is the sort of result that may spur Tesla into action to improve on those numbers and not rest on their laurels.