Canuck
Well-Known Member
The study merely found that consumers often get prices lower than MSRP under the present dealer system. That is absolutely true.
We needed a study to tell us that? The whole MSRP is a scam in the first place to make customers believe they are getting a deal. What a surprise that manufacturers are suggesting a price and that dealers may sell for less. There's never been a dealer that didn't sell for the less. I've bought enough new vehicles to know that the first thing they do is sit you down with the MSRP price and tell you what a great deal YOU are getting because here's the MSRP and here's where we are giving YOU a deal (but these incentives won't last for long, blah, blah, blah).
I like the no suggestion fixed retail price model better. It takes the YOU out of the equation and everybody is treated to exactly the same price.