I would definitely recommend you attempt to wash off the water marks asap. If left on there, they can etch into the clearcoat. A ceramic coating reduces the chances of etching, but doesn't prevent it 100%.
The problem with "touchless" washing is that while it reduces the chances of inducing swirl marks, it doesn't clean the paint nearly as well as a contact wash.
To minimize the odds of inducing swirl marks during a contact wash, make sure anything that touches the paint is soft and clean. For example, if you do a rinseless wash, you can use the "Garry Dean" method where you put a dozen microfiber towels in a bucket of ONR solution and you use a fresh, clean towel for each panel of the car.
Also, you mentioned hosing off the car and drying it. What is your drying technique? A lot of swirls can be induced during the drying process if you are not careful. Some people like to use forced air, from a leaf blower or a car dryer/blower, to dry without touching the paint. If you are going to dry with a towel, make sure it is clean and soft, and make sure to use a drying aid to lubricate as you dry. I think the best drying aid on the market is Ammo NYC Hydrate. You can dry you entire car using a single damp microfiber towel. Amazing stuff. My other favorite drying aid is Topper by Xtreme Solutions.
Last suggestion. When you wash your microfiber towels and wash mitts, it is best to use a detergent specifically designed for microfibers such as P & S Rags To Riches. And make sure to always dry on ultra low heat (heat damages microfibers, causing them to harden) and never use fabric softener. Contrary to the name, fabric softener makes the microfibers harden. If the microfibers harden, the next time you use them on your car they act like sandpaper, inducing scratches.
Hope that helps,
joebruin77