For goodness sake....Its not about the price of the car!!!
Tesla's advertising on their website said something like this: ( in the tone of an ICE car vendor fire sale ).
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"Hey folks: Get EAP now for $3k. Get it now while its hot. "
"Get it now because if you don't and wait until after you buy the car it will be $5k. Hurry - Get it now. "
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Folks scrambled around and scraped up money / sacrificed other things in life.
Then they purchased EAP or AP...who cares what its called...AND NOW.....AND NOW....its not $3k during the purchase or $5k after purchase.
Its less.
People are saying …."Hey...I didn't have to scrape up money and sacrifice like I did. Unlike Tesla said...the price didn't go up..it went down". "It wasn't a fire sale.....they didn't tell the truth". "They tricked me". "I could have waited". "Its only been 5 months....didn't they know the price was dropping"?
ALSO..
An ICE incentive is a "sale" to get people in or to move inventory. Then when the sale/incentive is over...the price goes back up to the original price.
Tesla isn't doing that.
They are forever changing the price of the item. Its not an incentive or a sale. Its not a temporary price reduction.
Its different than an ICE vendor incentive.
Those are the issues.
Nobody lied... it did go back up to $5k. And then changed again. And will continue to change. I think what's troubling folks is looking for static pricing in a dynamic world. Tesla is changing it to drive demand - I get it.
It doesn't matter what the product sells for before I buy it, or after I do. It only matters what I pay for it, and whether I derive value from that.
I don't see the problem with changing the price of their items - why does the MSRP have to be static? Why would it have to be "List price minus $X?" Why can't they just change the price?
The value of an item doesn't derive from list price - it derives from the net value to you.
What's bugging folks is trying to figure out if they got The Deal or not. And that's based on comparison vis-a-vie what others paid.
In a traditional sales model, we look at what we paid for a vehicle vs. the MSRP. The further from MSRP we are, the more we think we got The Deal.
But in Tesla's model, instead of adjusting prices off MSRP, they change the selling price directly.
That doesn't jive with our brains, because there is no MSRP to baseline against. The selling price *is* list price, and is dynamic.
It's different, I'll grant that. But different != bad.
If this is a problem, then Tesla could flip to a traditional sales model.
"Special deals available today on FSD! Come see a sales specialist now!" (FSD MSRP $26,000. Discounts TBD after spending a half day sitting in some sales schmuck's cubicle drinking bad coffee.)
Would that be better?