Cyber truck will be the best selling vehicle ever

[keeney]

Pickup trucks usage stats do not completely reflect how buyers think emotionally. True, most people use their pickups as daily drivers most of the time. But they do occasionally use the truck for hauling stuff or towing stuff. Or they think they might someday.

And they want that capability ready and available. They don't want to rent a truck to pickup some mulch or buy some furniture, or help their kid move into their first apartment, or tow their travel trailer on vacation twice a year, or haul their motorized toys to the cabin on the weekends. They want to own the capability for the convenience and so as to feel self sufficient. Nobody enjoys renting a truck or depend on borrowing from others. Look at how they advertise pickups - they always show them getting stuff done AND facilitating recreational activities involving hauling or towing stuff. They never show people driving to the office every day in a pickup.

The CyberTruck may or may not get over that threshold emotionally. In my opinion, if it had a more conventional pickup truck bed that would help a lot. And its not just about the side sails. With those slots and the hatch in the bed, it just doesn't feel like the right vehicle to dump a load of of rotting yard compost into. Or even take home a yard of clean black dirt. Or haul demolition debris from ripping out an old concrete sidewalk. Maybe with a poly bed liner added in might help.

 

[henderrj]

I think as you do, that Cybertruck conceptually fills a good market segment. However, I have a warning. Cybertruck has dragged its feet being released, I suppose being held up by factory space and development teams being unavailable. Well, now that it's coming, I want to remind social media people of the proper network effect, not poisoning the network effect.

It is this:

DON'T advertise the Tesla Cybertruck: If it is good enough, it should sell itself.

Tesla snobs: DO NOT BUY the Cybertruck. I know you want one, but you will not help the cause of electric vehicles if a bunch of ex-Prius owners buy Cybertrucks, because, let's face it, you are not admired by pickup owners, and pickup drivers will forever think of Cybertruck as "disgusting", and the DNA of feature requests will enforce that, unless you keep your rotten mittens off, at least for a while (I say a few years).

DO NOT buy a Cybertruck unless you actually KNOW you will carry cargo with it that a Model Y cannot fit.

If you are a snob, just wait for your Cybertruck. DO NOT be "first". If Tesla Cybertrucks are successful, and are selling in the millions, you can sneak a buy of one in there when everyone else already has one, and you will be absorbed into the masses of people with them. If Tesla snob weenies are the only people who buy Cybertrucks, then they will be tainted, and they will not sell after the snobs have gotten theirs.

And yes, snobs are not enough to change the market to electric vehicles. Not by a long shot. Being a snob is not a virtue.

This strategy needs to be adjusted as needed, but likely it does not need any type of adjustment. Here is my metric: I think the proper time to wait for the non-snobs to find out about the CyberTruck before the snobs are allowed to purchase one is about two years after the factory can fill every order. If by two years after the factory can fill every order for the cybertruck Tesla still needs people buying it, then for whatever reason, the real pickup owners will have not learned of it, and any last-ditch effort to get it into people's hands can allow the snobs to go ahead and purchase Cybertrucks then.

So, the rule of thumb is if you are a snob, wait two years before buying a Cybertruck (from the date of massive shipments, which is a few years of S curve into production, so maybe 4 years?).

Alternatively, if you are a snob but you are also a good actor, then you can pull off cargo without being cult. You can put on man clothes, make sure you don't look anything like Tim Cook, act like you have a family, put a bunch of stuff in your bed (of your CyberTruck, which means the back cargo part in case you did not know that), and copy the other men. They might look at you funny, so you have to be a really good actor and know a few things about shop class.

hey, thank you so much for your input but, wow, I couldn't disagree more completely. I'm not sure where you get the idea of people not buying simply because somebody else buys something. Especially something that will sell in as much volume as that. no, having more cyber trucks on the road will cause more sales. It always works.

I also think it's ridiculous to tell somebody don't buy something that you want just because you want it. The best thing is for everybody to buy as many as they can and want.

I don't even understand the idea, from a psychological standpoint. I don't see anything in it that makes any sense. The cybertruck is so visually arresting that anyone who sees one, is going to wonder about it. Besides, is there even a chance of another truck being more quintessentially plebeian? most people are going to have to be convinced to buy it, not convinced to stay away from it. Even if they get angry and hate it because it's not gas guzzling and throwing black smoke everywhere, they're still going to wonder. More cyber trucks on the road means more cybertruck sales.

Besides, it's going to be at least two years before Tesla even works through the pre-order list. And that's once they get manufacturing going! What's the point in anybody waiting? There'll be plenty of new interest once manufacturing catches up to demand.

Still, who knows, maybe I have no idea what I'm talking about.

 

[CyberGus]

I think as you do, that Cybertruck conceptually fills a good market segment. However, I have a warning. Cybertruck has dragged its feet being released, I suppose being held up by factory space and development teams being unavailable. Well, now that it's coming, I want to remind social media people of the proper network effect, not poisoning the network effect.

It is this:

DON'T advertise the Tesla Cybertruck: If it is good enough, it should sell itself.

Tesla snobs: DO NOT BUY the Cybertruck. I know you want one, but you will not help the cause of electric vehicles if a bunch of ex-Prius owners buy Cybertrucks, because, let's face it, you are not admired by pickup owners, and pickup drivers will forever think of Cybertruck as "disgusting", and the DNA of feature requests will enforce that, unless you keep your rotten mittens off, at least for a while (I say a few years).

DO NOT buy a Cybertruck unless you actually KNOW you will carry cargo with it that a Model Y cannot fit.

If you are a snob, just wait for your Cybertruck. DO NOT be "first". If Tesla Cybertrucks are successful, and are selling in the millions, you can sneak a buy of one in there when everyone else already has one, and you will be absorbed into the masses of people with them. If Tesla snob weenies are the only people who buy Cybertrucks, then they will be tainted, and they will not sell after the snobs have gotten theirs.

And yes, snobs are not enough to change the market to electric vehicles. Not by a long shot. Being a snob is not a virtue.

This strategy needs to be adjusted as needed, but likely it does not need any type of adjustment. Here is my metric: I think the proper time to wait for the non-snobs to find out about the CyberTruck before the snobs are allowed to purchase one is about two years after the factory can fill every order. If by two years after the factory can fill every order for the cybertruck Tesla still needs people buying it, then for whatever reason, the real pickup owners will have not learned of it, and any last-ditch effort to get it into people's hands can allow the snobs to go ahead and purchase Cybertrucks then.

So, the rule of thumb is if you are a snob, wait two years before buying a Cybertruck (from the date of massive shipments, which is a few years of S curve into production, so maybe 4 years?).

Alternatively, if you are a snob but you are also a good actor, then you can pull off cargo without being cult. You can put on man clothes, make sure you don't look anything like Tim Cook, act like you have a family, put a bunch of stuff in your bed (of your CyberTruck, which means the back cargo part in case you did not know that), and copy the other men. They might look at you funny, so you have to be a really good actor and know a few things about shop class.

 

[mark95476]

That post by Ulmo was complete gibberish. I'm glad someone parsed it and summarized it for us.

 

[ChrisOtt]

I’m still looking forward to the cybertruck, but I have a feeling some of the other entrants might have more of an ideal size.. the fisker render from yesterday caught my eye.

was also hoping for a December update to tide us over a few months...