Yikes, what a tough day. TSLA suffered from three issues today:
* News that was translated as FUD
* A huge plunge in macros with a downward trajectory as the day progressed
* A shortened trading day which made a bear attack on top of the macro decline a viable option
The news translated into FUD was that Tesla has cut the price on some Model 3s in China (again). The FUD translations is that there are demand issues at Tesla and this is a necessary step. The more reasonable translation is that Chinese consumers are anticipating the availability of duty-free Model 3s in late 2019. These cars should also be eligible for some of China's EV subsidies, making them attractive purchases. Tesla right now has to compete with expectations for Model 3 late 2019 prices, though, if it is going to sell some cars there and keep its people busy until the big rush in late 2019. It's really a case of Tesla Model 3 competing against future Tesla Model 3 pricing, which isn't the worst problem for a company to face. Also, the media picked up upon Elon's tweet about Tesla reimbursing the difference in tax credits to anyone promised a car in 2018 if Tesla cannot deliver it in time. The truth is that the liability is likely just hundreds of cars when all is said and done, and so the cost is small but the reassurance to buyers is great.
The good news is that Tesla as a company remains ready to charge forward in 2019. The bad news is that the market is presently afraid of its own shadow and the correction has been overplayed. We need the market to get out of its funk to see a nice price recovery of TSLA. The good news is that Tesla eventually runs back above 360 once the craziness of a dip is completed.
The NASDAQ lost 2.21% today, with a downhill run after 11am and a steep cliff dive in the final minutes
Only peek if you are brave. That's one heck of a dip, but you can see by the late October rally that recovery can be quick. What we need is a combination of the macros starting to recover and good production and delivery numbers in the first week of January. Remember that just a couple weeks ago analysts were upgrading TSLA to mid 400s. Nothing within the company has changed dramatically. Other stocks are at fire-sale prices right now, so those stocks are going to need some recovery as well. In the meantime, if there's someone selling Jerome Powell dartboards, I'll probably buy one to keep myself distracted until things recover.
Ihor Dusaniwsky publishes an email update known as Short Sight, and this mornings message shows short interest at Tesla as 22.11%. So, 128.6million float x .2211 = 28.43 million shares sold short right now, up about a million shares during this dip. We have a heavy load of shorts on board right now. All we need now is the rally.
Seriously, if you are freaked out about the dip, please look at the dozen or more other deep dips this stock has taken in the past couple years. Once Tesla shows nice cash flow and profits in Q4, it will wake the market up. We've been LOTS lower than this and the thing to do is to sit on your hands and wait for the inevitable recovery. Also, keep an eye on production and delivery data.
Here's a Merry Christmas wish to all (feel free to change the warm sentiment to one you embrace). I'll be volunteering at my local Tesla service center this coming week, helping with the deliveries process and making sure that the hundreds of Teslas coming off the ships are delivered to happy owners this quarter. Consider volunteering at a local sales center if your schedule allows. We're in crunch time and there's a great reward for all of us if we pull this quarter off well.
Conditions:
* Dow down 653 (2.91%)
* NASDAQ down 140 (2.21%)
* TSLA 295.39, down 24.38 (7.62%)
* TSLA volume 5.5M shares
* Oil 42.68, down 2.91 (6.38%)