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Darryl Siry steals Mythbusters name

Discussion in 'News' started by vfx, Mar 1, 2008.

  1. vfx

    vfx Well-Known Member

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    Darryl,

    The idea of a single go-to place to correct misinformation is a good one. Since you do not have a team or even a dedicated person going around trying to put out fires then have a single fact based source that addresses the truth is a great idea. That way anyone, be it an emplyee, a customer or Tesla fan can answer with a quick link to the page without having to write a full explanation of the facts. I would advise though that if you create this place, people will come. Instantly.

    This new reactionary FAQ page must be attended to as soon as the rumor is out there. The web is instantaneous and the quicker you put post the counter argument the better.
    Of course, having the truth on a page will give “anyone” a place to link to when they read about the stated error. At the same time you may wish to populate the truth page with links to the offending articles. That was you are part of any search on the subject.

    Now let’s talk about the name. Mythbusters is an amusing show on the Discovery channel (where one of the Hosts has helped develop a EV ATV). Stealing the name is a bad idea. You need to be more original and company specific.

    Your team’s suggestion brings up the name, “Whiney World” or, “Whine’s World”. “Whiny Siry’?
    For the short run you could go with a name like “Roadster Rumors” or “Roadsterisms” but for company saying power I suggest “Tesla Truths” or “The Truth about Tesla(s)”. (A counter to your most nemesis’ site)

    Again, if you decide to do this (and it’s a good idea) you have to be vigilant. Your Tesla Snopes site needs to be absolutely current and a safe place to go for the straight dope. That way when any EV or Tesla EVangelist finds an untruth about the car they can make a link to your truth page for you.

    You may wish to have an easy email or blog place for anyone to give you quick nip-it-in-he-bud misinformation feedback.The more you empowe your customers, the better.
     
  2. raymond

    raymond Member

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    Fwiw: I think "Mythbusters" suit the medium perfectly. In print you can't do this; on the net using the most clear and catchy meme is the way to go.

    I'm with Darryl on this one.
     
  3. TEG

    TEG TMC Moderator

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    No airbags? busted
    Roadster sales in Europe? plausible
    One speed gearbox for production? confirmed
     
  4. vfx

    vfx Well-Known Member

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    Derivative names show a complete lack of imagination. Plagiarizing names shows lack of responsibility and is certainly not what anyone should expect from a “world-class car company”. This small minded thinking is more along the lines of the originality of these guys: http://www.tsa.gov/approach/mythbusters/index.shtm

    How many millions of variations of “Got Milk?” have you seen? I bet it was cute the first time someone rode on the coattails of Goodby Silverstein & Partnersbrilliance but now it’s just lame. I took 30 seconds and Googled a bunch of stuff made up stuff. To be truthful, just about everything I tried gave a result from tiny wannabe companies stealing the classically simple 90% recognition Milk campaign. http://bookweb.syr.edu/ePOS?form=item.html&item=W42873&store= http://www.woodzone.com/Merchant2/merchant.mvc?Screen=PROD&Product_Code=Got_Wood&AFFIL=home http://www.cafepress.com/esangha/492427 http://boston.craigslist.org/gbs/hss/586867684.html http://www.cafepress.com/buy/cars+classic/-/pv_design_details/pg_1/id_18068600/opt_/fpt_/c_666/ notice that most steal the type font.

    Imitation is not the sincerest form of flattery any more than plagiarism is the hallmark of originality.

    Why not have an open contest for the name? You would get free publicity as the word gets out that you are trying to create a central place to answer and correct Tesla misperceptions, you will raise the excitement in your EVangelists and you will likely get several great original ideas for the price of a few T-shirts.
     
  5. TEG

    TEG TMC Moderator

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    #5 TEG, Mar 4, 2008
    Last edited: Mar 4, 2008
    Come on VFX, I think you need to lighten up on this a bit. Many of the blog entry titles are "tongue in cheek" and informal.

    Check out some of these older blog headings they used:

    "Mr. Tesla Goes to Washington" (A play on "Mr. Smith Goes to Washington" I assume)

    "High CARB Diet" (A play on diet trends, and the California Air Resources Board)

    "The Next Leg of the Race" (possible nod to the The Amazing Race TV show. )

    "The Spin Stops Here" (rumor control and traction control all rolled into one!)

    "Cut From A Different Cloth"

    "
    Where the Rubber Meets the Road"

    Song titles...

    "
    Good Vibrations" (Beach Boys)
    "The Song Remains the Same
    " (Led Zeppelin)
    "Slip-Sliding Away" (Simon and Garfunkel)
    I have always appreciated the "we are trying to have fun with this" approach of Tesla. I have worried that some of that was lost with the big staff changes (going from "start up" to "full production" mode). If Darryl's boss is OK with his blog titles, then I hope he keeps up some amount of humor and pop references going in his web communications.
     

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