With apologies to the innocent (victims) ... what's ridiculous to me is BUYING non-functional features. Nothing but sympathies, I think Tesla's sales tactics are unethical, but the better informed buyers are the less of this crap will occur. I wish TMC, and especially the industry and mainstream media, represented a more balanced picture of the customer experience before I purchased and waited a year for AP1. Musk has been masterful in managing the "underdog on a mission myth" - which has provided incalculable value to the enterprise (to date). I happen to believe it is not sustainable/scalable however.