roblab
Active Member
Of course Tesla can build more showrooms and get more sales. But the cost of customer acquisition rises as the density of of high net worth households decreases. The economics of showrooms in second tier markets improves greatly with the model 3.
Mercedes and BMW sell mostly less expensive cars. There would be far fewer Merc. and BMW dealerships if the didn't make made most of their unit sales over $55K.
Just a thought, but BMW and MB choke the media with ads. If it weren't for ads, they'd be in bad shape. Tesla ads, though, are you and me. I help clinch sales on a half dozen cars a year, as I'm sure you all do, too (or you should!). And that sales force goes up all the time. Tesla has said that every owner sells one. That makes growth grow. I have several friends and acquaintances who are not "high net worth", and they are planning on buying Tesla. They would never even think of MB or BMW. Just another gas car.