Separate names with a comma.
Discussion in 'Model S' started by dpeilow, Jun 28, 2009.
Challenges Loom on Tesla's Model S Project - 2009-06-24 12:50:21 | Design News
This entire article was written based on the assumption that Tesla is trying to sell a 300-mile range car for $49,900, when in fact they intend to sell a 160-mile range car for $57,400.
1. Raise your hand if you thought Tesla would have no challenges in bringing the S to market.
2. Gosh... where'd they ever get the idea that Tesla would make a 300-mile, $50k car? It wasn't the ad copy was it???
I just noticed that the ad copy is much better now. But it still implies that you can get a 300 mile car with a 45 minute recharge. And it also implies that it'll normally seat 7.
The Ad folks REALLY need to learn the word "optional." Or maybe, "added cost feature."
They also seem to have failed to grasb that the current Roadster has a 53kWh battery which has costs around $20 000 - $25 000. Including the extensive packaging Tesla uses and with todays prices...
As everyone said above, not the very best research they did there. They must not have shopped for a laptop before, with it's "weight from X lbs" and "battery time upto X hours".
The marketing information should be crystal clear. Unfortunately, I'm not sure it would make any difference if it were.
In my experience too many journalists really don't care about getting the facts right. Too many are merely rumor mongers with delusions of grandeur.
In the CNN video about the London store launch the audio called the Tesla CEO "Elon Muss" while the graphics called him "Elon Muck".
I'm amazed they got the company name right.