I've been a longtime Tesla fan and I believe they will make this happen. I just think to get there will be harder than it looks. Let's not forget, in the initial master plan, the Roadster was supposed to be expensive, and the model S medium priced (at $50k). Then they increased battery capacity and options to make it start at $70k. These things make me believe that they will deliver: -the design is incredible- simple and uncomplicated while beautiful and upscale. I think production cost of chassis, dash, even the glass roof (since at least in the base version the glass looks to be stationary and the trunk has a lid rather than a hatch) -with the size and aerodynamic profile, they should be able to get away with a smaller battery for the same range when compared to 5 seater competition -the number of preorders will give them incredible motivation to deliver. Make or break situation. -since many reservation holders are fans/believers rather than normal customers (who else would put a deposit years in advance), they will likely be forgiving of slight delays or slight hiccups in the product These are real challenges they will face: -starting production quickly and hoping there is no significant inflation between now and then (increasing the price from 35k will be a pr nightmare even if only to adjust for inflation. They should really stop taking new reservations at 35k. Depending on their timeline and ramp, new reservations is like locking in for 35k in 2019 or 2020. I think legally they could get out of it, since the $1000 is not a deposit on the car, but a reservation placeholder. But still- pr nightmare. -they have never released a model on time and on price. So far they have only shared a vision, it's not proven that that car can be built with those specs for that price. I hope my concerns are proven wrong. I have 2 reservations and can't wait to get my hands on them.