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Of course, Tesla can go through an exercise similar to what Ford did back in the late '50s to try to come up with a name for their new automobile line that eventually became the Edsel: How the Edsel Got Its Name
Not satisfied with the thousands of suggestions presented by their ad agency, they sought the advice of an award-winning poet to come up with imaginative names for what they viewed as an innovative automobile. Some of her suggestions:
Utopian Turtletop, Andante Con Moto, Mongoose Civique, Pastelogram, Intelligent Bullet, and Bullet Cloisonne.