Just to add a few simulated numbers to this conversation, let's consider a 4 mph wind. If we stood outside in this wind, we don't perceive it as significant. Most people would probably call it "calm". I'd probably call it "light and variable". It's hard to tell what direction it's coming from sometimes. A wet finger held up tells us nothing and blades of grass dropped from shoulder height basically fall at our feet.
Now let's look at 3P-20" energy consumption at highway speeds. With no wind, just increasing the speed from 75 to 79 mph increases consumption by 6.6%. Decreasing speed from 75 to 71 mph decreases consumption by 6.2%.
Now let's have this car stay at 75 mph but add a 4 mph straight-on headwind. Energy consumption increases by 10.7%. With a 4 mph tailwind, consumption decreases by 9.6%. I was surprised at this. That's a large effect! I rechecked my old spreadsheet, as one does, and it all seems to check out. Fundamentally, what happens is that the car spends more time with the higher aero drag than it would if just traveling at the higher speeds. Energy consumption is energy used over distance (Wh/mi). In this example, the car spends 5.3% longer traveling at 75 mph vs 79 mph to go the same distance.
So with a barely perceivable wind, Wh/mi measurements at highway speeds can vary by +/-10% due to that wind alone.
What about a 4 mph direct crosswind at 75 mph? That's 75.11 mph at a 3 deg crab angle. The 0.11 mph faster airspeed increases the energy consumption by 0.3%. I don't know how quickly the Model 3 CdA rises with crab angle, while it certainly does, the difference is likely small at 3 deg. So a 4 mph crosswind may increase the Wh/mi measurement by 0.5-1.0%.
For those curious, a 10 mph headwind while driving at 75mph increases energy consumption by about 29% and a 10 mph tailwind decreases it by 22%. If you do a round-trip test by driving into a 10 mph headwind, then return with the tailwind, just averaging those results introduces a 3.5% error [(1.29+0.78)/2].