Many of the individual features by themselves can come across as gimmicks but when they are used collectively, they provide an experience unlike any other vehicle today. I walk up to the car, the car door opens; I press the brake, the car starts; after reaching my destination, I walk away and the doors close and the car locks. So, seen from a user experience perspective, each of these individual gimmicks provide an car owenership experience unmatched in the auto industry. And it will only get better witht he OTA's.