I don't know just spit balling here. When I heard "We will have the most advanced paint center in the business" yesterday in the conference call, it got me thinking. Personally, being involved in a company that can boast that statement, and others like "Safest cars on the road" just make me extremely proud to support a company like Tesla. I think that's where Tesla gets my "Priceless" Price target. Anyone else let these sort of factors play a part of their investment?