Tesla becomes the best-selling car brand in Iceland - Electrek QUOTE: The automaker ended up delivering enough vehicles to make Tesla the best-selling car brand in Iceland so far this year (thanks to Arnór Kristjánsson for the translation): Tesla delivered 415 vehicles in the first quarter – beating more established brands like Toyota and Volkswagen. The first Tesla shipment also greatly helped accelerate electric vehicle adoption in the country with it marking all-electric vehicles representing 31.7% of passenger car sales. Meanwhile, electric vehicles (PHEV AND BEV) represented 57.6% of car sales in the first quarter of 2020. Iceland is expecting another large shipment of Tesla vehicles in the next 2-3 months.