If Tesla drivers bring their own adapters and Tesla drivers can't get their adapters to work, it's a problem for Tesla's support to deal with.Because not all Tesla drivers will have their own adapters. In fact, and I'm not saying this is how it will play out, but suppose that EA did provide a built-in adapter solution. Now there is even less reason for Tesla owners to buy their own adapters, so they are somewhat locked into EA stations that "support" the Tesla connector. If instead Tesla owners do go out and buy their own adapters, they can use other networks just as easily as EA. So in a sense, they would be locking up the Tesla market (unless other networks decide to also offer built-in Tesla support).
On the other hand, if Electrify America provides the adapter on-site and Tesla drivers can't get the adapter to work, it's now something that Electrify America's support has to deal with (since Electrify America is the one providing the on-site adapter).