Musk Employs Unusual Marketing Plan for Model 3: 'Anti-Selling' Regarding anti-selling due to worries about existing Model S owners trying to "upgrade" to a Model 3, I think there's something that they might be overlooking. In my case, I'd upgrade to a fully equipped Model 3 from my Model S if I feel it's relatively comparable. I want a smaller sedan since we have the Model X for trips with family, etc. But if the Model 3 doesn't match up, potentially by being crippled in options to differentiate from the Model S, I'll just keep my P85. So the outcomes are either a sale, or no sale. I recognize it's probably a relatively small portion of the trade-up population, but I'm guessing I'm not unique.