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Elon says AWD and Perf orders start at end of next week!

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Why is the Model S "P" variant $61,500 more than the Model S base model? Both are AWD and use the same chassis. One motor change and 25kWh of battery isn't $30,000.

Why is it unholy to consider than the Model 3 "P" variant will be $43,000 more if it includes AWD, brakes, a second motor, bigger wheels and tires, etc?

The winner of the Upgrade By Selling Your Kidney that comes to mind is:

2018 Porsche 911 base - $91,100
2018 Porsche 911 performance variant base (GT2) - $293,000 (nicely optioned, $340,000)

Many (most?) cars double their price for their hot rod edition. Yes, it is a high-margin option package, not a Blue Light Special.

It is probably possible to sell a Model P3 for $70k RWD. But why not make more money if people will pay it?
Because the variant is different. Totally different. I typed it above.

The variant from one version of a Model S to another version Model S is totally different the variant from one Model 3 to another Model 3 is totally different.

For example: Behind the scenes it takes 75 humans to make a model S. It only takes 25 people to make a model 3.

The behind the scenes variants are just too great to even list.

Compare Model S to Model S all day. Compare 911's to 911's all day. However its not smart to compare a Model S to a Model 3. However....do what you want.
 
Other possibility is that since today is a bad news day (school shooting, plane crash, etc.,) Tesla/Elon decided to hold off until next week.
But they already announced last week that it was going to happen. Making the site go live would not be an announcement that would get spoiled in a bad news day. Just hit the switch to go to the new pages and people will discover it.
 
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Hints on their latest promo video?

wider tires at the rear?
bigger aeros?

or are we looking at the 2016 reveal proto?
 

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