In my adult life there is no prior example that I can think of compared to Tesla. By comparison, the iPhone was in essence a combination of existing technologies, which was quickly copied so that within a year or so the flip cell phone was history.
With the cars, the solar roof, and the TEG and Powerwalls, in each case the company has a product which is so far ahead of what can be purchased that it makes comparisons to other products and prior experience poor.
With cars, although other car companies do sell models, none of the competition is anywhere close to the tech, the pricing, and most importantly the supercharger network, which alone means buying a Tesla vehicle is an "apple" and everything else is an "orange" at best.
I have Panels and 3 PWs, and I can say that while I understand just getting panels, panels alone are a way to save money on electricity, mainly, and do your part for switching to renewables.
Panels AND PWs is revolutionary. Properly sized, I may be off the grid for nine or ten months of the year. That means that my house is not partially "green" - as to its electric load its 100% green.
Plus, there is the back up which panels alone do not provide.
In any event, the main thing is that I have had experience with products that are in demand, there is nothing like this I have seen. Forcing constant marketing changes based on at least trying to deliver products in some sort of timely manner.
As to this specific tweet, much of the bad feelings were caused by difficult installs of less than whole home back up. Couple this with the solar roof price adjustment and the most obvious explination is the company trying to get this product line is some sort of shape so that people feel what they order is what they get.
