Elon & Twitter

[bkp_duke]

Study Finds 10% of Twitter Active Accounts Post Spam, Bolstering Elon Musk Skepticism About Platform’s Claims

A new study estimates that upwards of 10% of Twitter active accounts post spam content — double the company’s own claims. The report from U.K.-based data analytics and consulting firm GlobalData comes as Elon Musk, the billionaire Twitter power-user, has threatened to nix his $44 billion deal...

finance.yahoo.com

 

[AlanSubie4Life]

Study Finds 10% of Twitter Active Accounts Post Spam, Bolstering Elon Musk Skepticism About Platform’s Claims

A new study estimates that upwards of 10% of Twitter active accounts post spam content — double the company’s own claims. The report from U.K.-based data analytics and consulting firm GlobalData comes as Elon Musk, the billionaire Twitter power-user, has threatened to nix his $44 billion deal...

finance.yahoo.com

I’m confused. Why is 10% being equated to the 5%? They’re measuring completely different things aren’t they? Do they have a magic super-secret way to count active users?

It sounds like they’re looking at accounts that tweet, which is not the same definition as I understand it.

 

[Daniel in SD]

Study Finds 10% of Twitter Active Accounts Post Spam, Bolstering Elon Musk Skepticism About Platform’s Claims

A new study estimates that upwards of 10% of Twitter active accounts post spam content — double the company’s own claims. The report from U.K.-based data analytics and consulting firm GlobalData comes as Elon Musk, the billionaire Twitter power-user, has threatened to nix his $44 billion deal...

finance.yahoo.com

The firm’s model used multiple factors to determine whether a specific account was “spam,” including whether its tweets originated from third-party applications;

I'm pretty sure third-party apps use the API and are therefore not counted as monetizable users. And of course we have no idea how many of these accounts are excluded from mDAU for other reasons.
It's just completely apples and oranges.

 

[bkp_duke]

Just posted the link. Didn't make any commentary.

 

[Bet TSLA]

I'm not sure what it is that makes people think that Elon suddenly approves of advertising. So far as he's said, it's all a pack of lies. Why would he allow it at all if he's in charge of Twitter?

He probably thinks he can make it an appealing enough platform, through technological improvements, that some will pay to participate. Enough to at least break even. Maybe. I don't think he cares about making money off of Twitter. And, of course, no advertising will make the service more appealing to actual users.

 

[heltok]

Elon wants to opensouce twitter’s algorithm. But will this not be a blue print for the bot makers? So they can make bots that either look like humans or tailor their posts to maximize the visibility of their posts?

 

[Daniel in SD]

I'm not sure what it is that makes people think that Elon suddenly approves of advertising. So far as he's said, it's all a pack of lies. Why would he allow it at all if he's in charge of Twitter?

He probably thinks he can make it an appealing enough platform, through technological improvements, that some will pay to participate. Enough to at least break even. Maybe. I don't think he cares about making money off of Twitter. And, of course, no advertising will make the service more appealing to actual users.

Because it seems crazy to buy a company for $44 billion whose primary product is targeted ads and then throw that out. I guess that's why we're not billionaires though. Even if Elon doesn't care about making money he's recruited other investors who I'm sure do care.
$1.11 billion of Twitter's $1.2 billion in revenue last quarter was advertising. The only subscription services with that kind of revenue that I can think of are the streaming services.

 

[ohmman]

Because it seems crazy to buy a company for $44 billion whose primary product is targeted ads and then throw that out. I guess that's why we're not billionaires though. Even if Elon doesn't care about making money he's recruited other investors who I'm sure do care.
$1.11 billion of Twitter's $1.2 billion in revenue last quarter was advertising. The only subscription services with that kind of revenue that I can think of are the streaming services.

I’m probably naive because I don’t really use it, but would enough people really pay to use Twitter, of all platforms? It seems like a wild idea to me, but I also hate almost any subscription service.

 

[Daniel in SD]

I’m probably naive because I don’t really use it, but would enough people really pay to use Twitter, of all platforms? It seems like a wild idea to me, but I also hate almost any subscription service.

Elon's idea is to charge only certain users which makes sense to me but I have no idea how much revenue you could generate that way. It seems like you would definitely want a free tier to keep the audience size large.

https://twitter.com/x/status/1521630589710872576

 

[Buckminster]

I’m probably naive because I don’t really use it, but would enough people really pay to use Twitter, of all platforms? It seems like a wild idea to me, but I also hate almost any subscription service.

If Elon filmed himself behind the scenes weekly in the CT prototype shop and exclusively loaded to Twitter would you consider signing up? This is one of a million things he could do. Disney+ is doing really well on subscriptions with just a handful of new Star Wars etc. content.

 

[EVNow]

Maybe I'm an idiot but you can't monetize bots because bots can't purchase the product which is being advertised. Therefore the more bots you have the less customers per user ratio right?

Only paid customers should be able to use APIs.

Bots monetized and Bot problem solved.

 

[JRP3]

If Elon filmed himself behind the scenes weekly in the CT prototype shop and exclusively loaded to Twitter would you consider signing up? This is one of a million things he could do. Disney+ is doing really well on subscriptions with just a handful of new Star Wars etc. content.

No because whatever he posts would quickly be disseminated for free elsewhere.

 

[Buckminster]

No because whatever he posts would quickly be disseminated for free elsewhere.

True but most people are law abiding lazy folk like me who cannot watch Kenobi on YouTube and therefore pay for Disney+.

 

[ohmman]

If Elon filmed himself behind the scenes weekly in the CT prototype shop and exclusively loaded to Twitter would you consider signing up? This is one of a million things he could do. Disney+ is doing really well on subscriptions with just a handful of new Star Wars etc. content.

Disney+ has actual production content. Are you suggesting Twitter would become a production company? Because no, I would not sign up for some “behind the scenes” content. There is plenty of non-production quality video out there for free and I can’t imagine paying for something like TikTok.

 

[_Redshift_]

Disney+ has actual production content. Are you suggesting Twitter would become a production company? Because no, I would not sign up for some “behind the scenes” content. There is plenty of non-production quality video out there for free and I can’t imagine paying for something like TikTok.

Also, like JRP3 pointed out, the posted content would become available for free elsewhere within hours.

To pay for something, I need the content to be consistently high quality stuff.

My YouTube content is highly curated because I weed out all the click bait thumbnail videos, and trivial nonsense like people giving away Lamborghinis to the last one taking their hand off the car, etc.

Will Twitter provide serious, thoughtful content? I doubt it.

 

[Buckminster]

You people are seriously underestimating Elon. Let's see.

 

[bkp_duke]

ROFL @ the people here commenting on selling ads . . . who have clearly not even paid for an online ad before.

Google - MASSIVELY profitable, just on "impressions", much more so on "clicks"
Facebook - not exactly a well-moderated platform, still sells tons of ads daily for just about everything

There is plenty, PLENTY of room for Twitter in the social media ad space. All they have to do it provide a reasonable way to generate "impressions" for their ad buyers to the user base, and undercut the above 2 companies on cost, and believe me businesses will try them out.

And yes, I speak from experience here, my business works closely with some very VERY large advertisers (you've probably ridden in one of their ride-share services in the past quarter). They are ALWAYS looks for new avenues to spread their advertising.

 

[_Redshift_]

You people are seriously underestimating Elon. Let's see.

I have been a Tesla owner since 2013. I have been huge fan of Elon and Tesla. I have seen how he has changed in the last few years.

I used to be in the ‘never underestimate him’ camp, but in the past couple of years, not so much.

He has made a number of missteps with this Twitter deal. Any angle you look at it.

 

[Buckminster]

I have been a Tesla owner since 2013. I have been huge fan of Elon and Tesla. I have seen how he has changed in the last few years.

I used to be in the ‘never underestimate him’ camp, but in the past couple of years, not so much.

He has made a number of missteps with this Twitter deal. Any angle you look at it.

You can't make a new world without breaking a few norms. His "mistakes" can be viewed differently if you choose to.

 

[_Redshift_]

You can't make a new world without breaking a few norms. His "mistakes" can be viewed differently if you choose to.

Sure, everything can be spun into something else nowadays.