TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker or making a Paypal contribution here: paypal.me/SupportTMC

Elon's demand "secret weapon" ...what is it?

Discussion in 'TSLA Investor Discussions' started by LargeHamCollider, Feb 11, 2015.

  1. LargeHamCollider

    LargeHamCollider Battery cells != scalable

    Joined:
    Jan 10, 2015
    Messages:
    477
    Location:
    United States
    #1 LargeHamCollider, Feb 11, 2015
    Last edited: Feb 11, 2015
    In the Q&A Elon mentions a demand "secret weapon" that he plans to deploy this year... I think it's likely that the TMC collective can guess what this "secret weapon" is...

    Some guesses:

    federal legislation?
    new battery?
    major celebrity endorsement?
    $2 million super-car?

    let the speculation begin:cool:

    http://edge.media-server.com/m/p/ft6yp5vg
     
  2. flankspeed8

    flankspeed8 Member

    Joined:
    Dec 19, 2014
    Messages:
    645
    Location:
    Vermillion, MN
    next gen battery with higher capacity would be my guess
     
  3. Obsoletion

    Obsoletion Member

    Joined:
    Feb 21, 2014
    Messages:
    67
    Location:
    Alta Loma, CA (Southern California)
    Secret/not so secret. GigaFactory AND the new battery technology being produced there.... and I'm guessing they don't give those patents away. But I'm thinking better and better batteries to come and without any other car manufacturer having a match for it, that will keep Tesla ahead of them for at least the near future.
     
  4. Eseell

    Eseell Member

    Joined:
    Aug 23, 2014
    Messages:
    51
    Location:
    Phoenix, AZ
    Advertising? He said that a bigger/better battery for the Model S was some ways off.
     
  5. SteveG3

    SteveG3 Active Member

    Joined:
    Sep 21, 2012
    Messages:
    1,684
    Location:
    US
    think he said it had something to do with some kind of response to dealerships.
     
  6. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Active Member

    Joined:
    Jul 12, 2012
    Messages:
    4,503
    Location:
    Maine
    I'll repeat my idea from the release thread: rental.

    Do a deal with a national rental company to make Teslas available for rent at reasonable cost, and voila, test drives available, no need for special event permits.

    Or, an alternative: Tesla Test-drive Taxis. Tesla makes Model Ss available as taxis. But when you hire the cab, you can opt to drive it yourself.

    Or: long-term rental. They don't sell you the car, you rent it long-term. Buy option available.
     
  7. AudubonB

    AudubonB Mild-mannered Moderator Lord Vetinari*

    Joined:
    Mar 24, 2013
    Messages:
    4,254
    Location:
    Denali Highway, Alaska
    Yes, I heard that, Steve. My scribbled notes say "...secret weapon on demand side...may deploy this year....weapon against the dealers".

    I'm at a loss, though, as to what it could be.
     
  8. flankspeed8

    flankspeed8 Member

    Joined:
    Dec 19, 2014
    Messages:
    645
    Location:
    Vermillion, MN
    The economics just don't work out to have "cheap rental" and "Model S" in the same sentence. Plus, as great as the MS is, it is not a great rental car.

    Remember, he said..."everyone pays full retail...no one gets a break."
     
  9. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Active Member

    Joined:
    Jul 12, 2012
    Messages:
    4,503
    Location:
    Maine
    #9 ItsNotAboutTheMoney, Feb 11, 2015
    Last edited: Feb 11, 2015
    I didn't say cheap, I said reasonable. Rental companies want to make money on the rental, Tesla just wants you to buy the car. Demo discount is 1% per month + $1/mile, right? Then rent out the Model S for 0.05%/day + $1/mi. Want to rent a base S60? It's $35/day + $1/mi.

    EDIT: Hands up anyone here who doesn't own a Tesla and wouldn't take up that offer.
     
  10. dgh

    dgh Member

    Joined:
    Sep 6, 2013
    Messages:
    16
    Location:
    New York
    Evangelical Owner Recognition/Award

    A program to better harness current owners evangelical promotion of Tesla to prospective owners. Solar City I think pays $ 50 bucks or something if they help sign up a new homeowner. I don't think small cash payments will (or should be) the major incentive, but I am sure they can come up with something good that will motivate (more superchargers based on local sales overall or from current owner referrals).
     
  11. LargeHamCollider

    LargeHamCollider Battery cells != scalable

    Joined:
    Jan 10, 2015
    Messages:
    477
    Location:
    United States
    I like this guess... but like everyone else I'm reallllly hoping for a larger battery too.
     
  12. austinEV

    austinEV Active Member

    Joined:
    May 16, 2013
    Messages:
    2,496
    Location:
    Austin
    Concerning referrals, we discussed this at length last year. The problem is that you will be deputizing thousands of potentially clumsy "salesmen" who might use the very same high-pressure tactics that Tesla is trying to distance themselves from. And if the owners don't give the hard sell, then that is the "sales force" they have currently without a kickback program. Its nothing but risk for TM.
     
  13. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Active Member

    Joined:
    Jul 12, 2012
    Messages:
    4,503
    Location:
    Maine
    Ah. About that CPO program...

    Tesla Motors Pre-Owned LLC. They only sell used cars. Plenty of used cars around. Come and take one for a test drive.

    By the way, says the salesperson, there's a company called Tesla Motors LLC in California. Their cars are all new. A bit better than this one. If you want a new one, you can buy one from them. Let me bring up the website on the center console...
     
  14. aznt1217

    aznt1217 Active Member

    Joined:
    Aug 27, 2012
    Messages:
    2,239
    Location:
    New York, NY
    I think its going to have something to do with the model S being used as excess energy storage and feeding energy back into the grid when that software update rolls out I see Tesla working a deal with utilities to give credits to owners essentially having the car pay for itself.
     
  15. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

    Joined:
    Mar 8, 2012
    Messages:
    12,766
    Location:
    Texas
    I don't see that as a way to create demand. It might actually lower demand as you could never count on a fully charged car if the electric utility decides to drain your car. Also people will worry about the extra cycles that the battery would get.
     
  16. Cosmacelf

    Cosmacelf Active Member

    Joined:
    Mar 6, 2013
    Messages:
    3,399
    Location:
    San Diego
    It could easily be an advertising campaign. It would directly attack pervasive dishonest dealer practices and tout their online buying experience. I mean this is very similar to how Saturn sold their cars.
     
  17. Xenoilphobe

    Xenoilphobe Active Member

    Joined:
    Jan 2, 2014
    Messages:
    1,666
    Location:
    Fairfax County Virginia
    I think the Tesla will get sold through a dealer network called the Apple Retail Store - it will be called the iCar P85D and you will be able to buy apple care with it. :)
     
  18. yobigd20

    yobigd20 Well-Known Member

    Joined:
    Oct 28, 2012
    Messages:
    5,793
    Location:
    Skaneateles, NY
    Maybe you buy the car and rent the battery? Reduces initial buying price from $70k to $40k? Heh it's a stretch. Who knows.
     
  19. JakeP

    JakeP S P4996 / X P6028

    Joined:
    Apr 27, 2012
    Messages:
    1,816
    Location:
    Wexford, PA
    Wow that is a crazy idea, but crazy good.
     
  20. TEG

    TEG TMC Moderator

    Joined:
    Aug 20, 2006
    Messages:
    17,252
    Location:
    Silicon Valley
    [​IMG]
     

Share This Page