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Elon's demand "secret weapon" ...what is it?

Discussion in 'TSLA Investor Discussions' started by LargeHamCollider, Feb 11, 2015.

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  1. yobigd20

    yobigd20 Well-Known Member

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    Nah. My bet is flying cars with real autopilot systems.

    [​IMG]

    [​IMG]

    And the gigafactory is just a front for building flux capacitors.
     
  2. austinEV

    austinEV Supporting Member

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    omg, it all makes sense now. This also explains why the supercharger map shows you can drive to Cuba...
     
  3. Twiddler

    Twiddler Member

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    Wow that is a brilliant idea - this deserves its own thread/discussion.
     
  4. aznt1217

    aznt1217 Active Member

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    Actually I'm pretty dumb. I forget the secret weapons context was aimed towards auto dealers... I think the rental conversion to buy is a pretty darn good weapon. Or if anything you buy the battery and you rent the car to circumvent the car dealer part...
     
  5. 30seconds

    30seconds Active Member

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    Instead of a test drive they bring the car to you and let you drive it for a day. Or a weekend rental program - $100 for the weekend supercharging include.
     
  6. TEG

    TEG TMC Moderator

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    Note, Nissan had toyed with that idea for the LEAF. Renault does it for their EVs.
    Z.E. Battery - ZOE - Renault Cars - Renault UK
    Official: Renault Says To Battery Purchase For Zoe Electric Car
    Some don't like it:
    The Long Tail Pipe: Renault customers cry foul over battery pack rental terms - Owning the car but renting the pack puts car makers in drivers seat?
     
  7. larmor

    larmor Active Member

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    Secret lever: Cup holders with robotic arm to refill or auto drink.

    Another lever for demand: "technology & stuff"
     
  8. Subhuman

    Subhuman Member

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    So it is suppose to increase demand and it will be aimed at car dealers...I'm thinking some kind of lifetime warranty or an extremely long warrenty period. Elon has always said he wants to run service center at a zero profit. What better then buying a car that you will never have to pay to have serviced. With the simplcity of the electric drivetrain this is something other car companies could not match.
     
  9. jhm

    jhm Well-Known Member

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    Free kittens with every Model S!
    kittens-for-adoption-P34141.jpg
     
  10. austinEV

    austinEV Supporting Member

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    For the people that just have to have the *purr* of a traditional engine.
     
  11. yobigd20

    yobigd20 Well-Known Member

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    How about half off with purchase of a solar city home solar panel installation and battery backup system? That's an offer I certainly wouldn't refuse. (Hint to Tesla: if you offer this I'll surely buy some solar panels and battery backup for a model X at half price)
     
  12. Twiddler

    Twiddler Member

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    Yes - a kitten is born for every Model S delivered. This will be a welcome change to previous standard of Dick Cheney killing one for every Hummer sold.
     
  13. kenliles

    kenliles Active Member

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    #33 kenliles, Feb 11, 2015
    Last edited: Feb 11, 2015
    Given the statement was 'for demand side generation' AND related to battling the dealer situation. I'll go with a massive worldwide dealership distribution agreement with Apple. Overnight, every Apple Store will become an authorized dealer, CarPlay included. Concurrently delivering massive distributed demand at the lowest automotive customer acquisition cost in history, and immediately establishing 'dealerships' in every state (and every country).

    Maybe I'm thinking too big here, but I believe Elon has this level in mind along with multiple Tera factories and Li-Ion mixing with and giving way to SuperCapacitance. This and more is why he's trying to tell you the opportunity here is Applesque in size, reach, and value....
     
  14. TEG

    TEG TMC Moderator

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  15. jhm

    jhm Well-Known Member

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    I've had similar thoughts before, though not with partnering with Apple. I was thinking about Amazon or AutoNation. In any case, the basic idea is to partner with strong online marketer, who is content to sell at fixed prices and will acquire dealership licenses in every state. Apple could certainly fit the bill.

    Another possibility is that Tesla itself could become a franchized dealer of electric vehicles of other makes. This is my Electric Avenue concept. Tesla, the operator of Electric Avenues, would sell EVs from multiple automakers. As an authorized dealer, they get licenced by the state as a new car dealership. Then there is no problem selling Teslas too. More importantly, they would use their sales and service resources more efficiently and satisfy more customers who want to buy EVs. Altogether, this would accelerate the EV market.
     
  16. Kenji

    Kenji Member

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    How does having a Tesla in every Apple store become a demand booster?
    Probably a better idea to invest in having a Model S sit at every mall like many other car companies.

    Someone also mentioned about having Model S at car rental places?
    It's not difficult to test drive a Model S right now. I can pick up the phone and schedule a time at my local showroom.

    Dropping the price to boost the demand probably won't sit well with investors.

    If it's a "weapon" against dealerships, the referral system sounds about right.
    This makes everyone a Tesla salesman without a dealership and should result in at least a little demand boost.
    This is how most modern companies became big (Uber, Lyft, Zulily, etc).
     
  17. jdevo2004

    jdevo2004 Member

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    Sell them at Costco or some other retail chain.
     
  18. RobStark

    RobStark Well-Known Member

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    Not in Texas,Arizona, Michigan,New Jersey,Connecticut, plus severe limitations in various states.

    One store in Virginia and Colorado. Five Stores in all o New York that are all around NYC.
     
  19. ggr

    ggr Roadster R80 537, SigS P85 29, M3P 80k

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    No, this was BetterPlace's idea. It's a terrible idea.
     
  20. Hypx

    Hypx New Member

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    Personally, I think a deal with Google is more likely. It doesn't even have to be global either, just something to bypass the dealership franchise laws. Google becomes the "dealership" in order to meet legal requirements, but for all practical purposes Tesla controls the either sales experience.
     

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