Given numbers so far, we know:
- H1 2016 in Europe were below H1 2015 And July is not shaping up to be good. Cars in transit still in transit, it appears.
- Europe may actually present sales volume of 2016 less than 2015, inclusive of Model X.
Model X Production reservation ratio was 1:4.8 for Europe:USA on Sept 7, 2015 - not long before they stopped showing the #s.
The ratio on 9/7/15 was 4287:20612.
Some on both sides of the Atlantic may have chosen to switch to Model S since allowing for heightened MS deliveries.
If Model X is to be strong in Europe it seems it will be late Q3 and Q4.
Total Model X to Europe in 2016 (barring 5-seat orders) is probably in the 4000 to 4500 range inclusive of Sigs.
The 5150 cars in transit is supposed to be named customers and not inventory layout. What we should see is a better July/August in Europe than we are starting to see now. Let's review early Sept after August is done. We do know Norway is slowing and Denmark is "done".
What I believe happened was Q2 was initially setup to build and deploy the new look Model S (and was discussed on Q2 ER call last night) and slowed up some customer order builds and the last couple weeks of Q2 were a flurry of customer order builds - they then became "in transit". In my tracking data, I can look at the Prod Start dates of Model S and see relatively few production starts in April (19), then May (97), 1st two weeks June (66) and final two weeks (63) making 129 "samples" for June. This seems to lead to favoring inventory and Model X builds earlier in Q2 for transit through the quarter and making customer orders for MS a little later. It also helps some customers who are eager to pay for their cars when Tesla presents the finance document to the customer - pay for it, even if car was in transit. A car paid for while in-transit places the monetary figure into the Customer Deposits accounting item - and it shows up in the earnings report (yesterday). That number was very large this time around and it allows analysts to view that number as a net positive, even "Huge!". The data supports this because the MS Vin # rate of issue actually fell the last two months of Q2 on a weekly basis. Blocks of inventory build-out Vin #s for Model S (refresh) were setup at the end of Q1 and would have been built earlier in the quarter. Many of these were with the old-fascia front end (for the USA) P90D/P90DL and new (for Europe), many also P90D, within the same Vin # ranges. I've collected hundreds of such Vin #s and all point to being inserted into the flow on 3/30/16 (134xxx-136xxx) and again 4/6/16 (1377xx). More blocks of fewer occur later in April. Were they part of the 45% "increased orders" of Q1?
All I am saying is that the cars in transit were a by-product of building inventory ahead of customers and possibly in order to cause the sales profile like we saw for Q1 (sluggish MS sales, 5150 cars in transit, high Customer Deposits).
I present this information simply as guidance if you guys are not actually doing this deep due diligence.
In the big picture? Doesn't matter. But data is objective and realistic. I like data because it is the only thing we can trust.