I reckon there have been more ads on TV for pure EVs and plug-in hybrids in the past few months than there have been in total up to that point. Surely that’s a good barometer that we are moving beyond the niche of the “innovators” to the “early adopters”? It’s at least going to grab some wider public mindshare that didn’t previously exist and begin to normalise them.
A bloke came around to clean my pavers recently and was fascinated with my Tesla in the garage. I gave him a quick tour - he knew a bit about EVs but had never seen one up close. He was intrigued that everything is controlled via the touchscreen and that the car knows I’m there just from my phone. And he noticed all the cameras around the car and I explained the different things it uses them for.
And for those who missed it, the first segment of Gruen on ABC TV covered EV advertising (and the fact that Tesla does not do any paid advertising). Check it out on iView:
A bloke came around to clean my pavers recently and was fascinated with my Tesla in the garage. I gave him a quick tour - he knew a bit about EVs but had never seen one up close. He was intrigued that everything is controlled via the touchscreen and that the car knows I’m there just from my phone. And he noticed all the cameras around the car and I explained the different things it uses them for.
And for those who missed it, the first segment of Gruen on ABC TV covered EV advertising (and the fact that Tesla does not do any paid advertising). Check it out on iView:
Gruen: Series 13 Episode 4
Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the silver screen. Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.
iview.abc.net.au