EV advertising on TV

[Vostok]

I reckon there have been more ads on TV for pure EVs and plug-in hybrids in the past few months than there have been in total up to that point. Surely that’s a good barometer that we are moving beyond the niche of the “innovators” to the “early adopters”? It’s at least going to grab some wider public mindshare that didn’t previously exist and begin to normalise them.

A bloke came around to clean my pavers recently and was fascinated with my Tesla in the garage. I gave him a quick tour - he knew a bit about EVs but had never seen one up close. He was intrigued that everything is controlled via the touchscreen and that the car knows I’m there just from my phone. And he noticed all the cameras around the car and I explained the different things it uses them for.

And for those who missed it, the first segment of Gruen on ABC TV covered EV advertising (and the fact that Tesla does not do any paid advertising). Check it out on iView:

Gruen: Series 13 Episode 4

Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the silver screen. Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.

iview.abc.net.au

 

[atj777]

And for those who missed it, the first segment of Gruen on ABC TV covered EV advertising (and the fact that Tesla does not do any paid advertising). Check it out on iView:

Gruen: Series 13 Episode 4

Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the silver screen. Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.

iview.abc.net.au

I was a bit frustrated by the panellists lack of knowledge on EVs. For example, one believes that they are perfectly silent and you can't gauge speed based on the noise. That's not true at all for my 3 where the road noise can be very loud.

 

[Vostok]

I was a bit frustrated by the panellists lack of knowledge on EVs. For example, one believes that they are perfectly silent and you can't gauge speed based on the noise. That's not true at all for my 3 where the road noise can be very loud.

Lack of EV knowledge is widespread - but with more ads on TV that will change

Yes, road noise is more than enough in Model 3 to provide audible feedback on speed. In any event, experienced drivers should be able to estimate their speed fairly reliably without looking at the speedo.

I do agree with them that it is very easy to drive too fast in an EV, but that is due to lots of contributing factors

 

[paulp]

I do agree with them that it is very easy to drive too fast in an EV, but that is due to lots of contributing factors

nuh after too many concealed camera speeding tickets for doing a whopping 56 in a 50 zone and points total getting dangerous the contributing factors have long been banished.

 

[paulp]

Well there is always this headline (yes #1 article) on news.com.au just now. I wonder if a petrol car running out of petrol would get the same status?

‘Get the extension lead’: Tesla breaks down at worst time

A Tesla has trapped motorists in a shopping centre car park after the vehicle ran out of battery at the worst possible time.

www.news.com.au

 

[Zoltrix77]

Well there is always this headline (yes #1 article) on news.com.au just now. I wonder if a petrol car running out of petrol would get the same status?

‘Get the extension lead’: Tesla breaks down at worst time

A Tesla has trapped motorists in a shopping centre car park after the vehicle ran out of battery at the worst possible time.

www.news.com.au

Just read that insane article, i have no idea why I was even on news.com.au. But seriously..... even the wording "... ran out of battery" I didn't know a battery could run out.

 

[AussieOwner]

Just read that insane article, i have no idea why I was even on news.com.au. But seriously..... even the wording "... ran out of battery" I didn't know a battery could run out.

"News" Dot Com is a garbage website not much better then Woman's day. Its tabloid trash honestly.

 

[aegidius]

I do agree with them that it is very easy to drive too fast in an EV, but that is due to lots of contributing factors

Less likely than a noisy ICE sports car - it's just too relaxing. And I never speed 'cause I'm always on cruise control But if someone wants to drag at lights in his Mustang or whatever, they're all sorted. Maybe not for a Koenigsegg or McLaren, I'll need a Plaid then...