Hmm, it seems to me that the best time to gain market share is when you are production limited. You can can keep prices high and get good early ROI on building out new capacity. But when you're demand limited, you need to put out better product at lower prices to gain share and to utilize excess production capacity. Right now, I think that the whole EV market is a race to ramp up the supply chain and bring more product to market. Later on when EVs dominate the auto market, I think competition will revolve around who has the better product for the money will really matter.