(mod note: split from the Chevy Bolt - 200 mile range for $30k base price (after incentive) thread) Ah, I think we are missing something here. The Prius was redesigned 2004 to its now iconic shape and Toyota ended up with a hit on its hands to the dismay of the many doubters. Part of the success of the 2nd gen Prius was the idea that people identified the iconic shape of that Prius as eco-friendly. Further, over and over, consumer behavior has re-inforced the idea that eco-friendly cars have to look, well a bit odd to say the least in order to attract the eco-friendly crowd. Now, is that true or not, that's a matter of debate. But certainly the Ford Focus Electric, which basically looks just like other Ford Focus vehicles has not done as well as the Nissan Leaf, which looks like an eco-friendly car. By the time Tesla was pushing the Model S, the mainstream automakers had pretty much decided that there was a segment of the car buying consumer population that wanted an "ugly" car that was distinctively eco-friendly and it had to cost no more than a certain dollar amount ($40-50k or so) and it could be dubious in terms of styling and overall utility in terms of the overall market. It is the success of the Model S that has changed that perception to some degree. Therefore, if you look at the competitors to the Prius, you will see that many did their market research and decided that they had to ship wierdmobiles. So we end up with the Nissan Leaf, the BMW i3, and so forth. Note that BMW has a separate i-series branding for their eco-cars. Note that Nissan has not pushed an Infiniti BEV. As for the Bolt, it's, at least now it doesn't have to suffer under the illusion that the willing buyers would insist on a wierdmobile.